[Hiring] Head of Performance Marketing @Evergreen Finance

Role Description

This position requires a leader who is analytical and data-driven in their decision-making process, well versed in performance marketing best practices and marketing technologies, has a high level of understanding of multi-channel acquisition and is assertive about new approaches to optimisation and growth. The ideal candidate would also be a skilled manager of people and embrace a hands-on, team approach. If you are a success-centric marketing leader that thrives on growth and scaling a demand engine in a business with a start-up mentality and scale-up success, this role is an unmatched career opportunity! We’re looking for an excited and passionate marketeer, ready to challenge themselves at the highest level managing a multi-million pound media budget to deliver sensational results.

Key Responsibilities

• Own the creation and execution of Moneyboat’s multi-channel paid acquisition strategy to achieve growing revenue targets within an acceptable CPA.
• Lead the affiliate/partnership relationships to maximise the share of business Moneyboat acquires.
• Manage the Digital Marketing agency to performance-based targets across the main digital channels like Paid Search, Meta and Programmatic.
• Identify and define commercial opportunities across all stages of the customer lifecycle to drive awareness, adoption, activation, and retention by implementing new tactics, running optimisation tests, and improving campaign performance.
• Ensure the implementation of digital analytics and tracking is accurate and leverage new technologies.
• Own and execute media planning and budget allocation.
• Own the KPI’s and provide regular reports on pipeline metrics, throughout the entire customer journey.
• Analyse and report on the impact of marketing activities on the customer lifecycle.
• Work closely with the Credit Risk and Technology teams to validate go-to-market strategies, buyer personas, value proposition, messaging, and content needs and message optimisation.

Qualifications

• Strong analytical skills, data-driven decision-making, technical ability.
• 5+ years of managerial-level experience in user acquisition marketing and a proven track record of success (fintech company is a huge advantage).
• 2+ years of B2C high volume lead gen marketing and user acquisition experience in the regulated consumer space. Agency experience and sector experience are a huge plus.
• Proven excellence in relationship-building and collaboration.
• Excellent judgement and creative problem-solving skills, including negotiation and conflict resolution skills.
• Excellent writing, communication, time management, and project management skills.
• Experienced in working with marketing and analytics tools and platforms such as Google Ads, GDN, Programmatic etc. as well as Facebook, Google Analytics, GTM, Data Studio, SEMRush (SQL a plus).
• Excellent spoken and written English.
• Proven ability to manage a multi-million pound budget.

Requirements

• Experiencing working in a FCA regulated environment.
• Experience of working in HCST lending sector.

Benefits

• Remote working.
• Time-off on Birthday.
• Life assurance 6x salary.
• Gym benefits.
• Childcare benefits.
• Salary sacrifice scheme.
• Health cash plan.
• Access to learning platform.
• Professional subscription benefits.

Company Description

Ahoy there! We’re Moneyboat, a UK-based direct lender that provides consumers with short-term loans from £200 to £1,500. We started our journey in 2014 with a vision to make a mark as a company that puts transparency, affordability, and quality service at the heart of everything we do. We know the value of flexibility, creativity, and innovation in today’s fintech space, and we work hard to create and deliver best-in-class experiences that support our customers and give them the confidence they need to live life to the full.