[Hiring] Head of Marketing @WITCO

Role Description

We're looking for a strategic, hands-on marketing leader to own and drive our marketing strategy. This is a high-impact leadership role for someone who knows how to turn great positioning into compelling campaigns, brand awareness into demand, product innovation into customer adoption, and marketing investments into measurable business results.

You'll lead a small team of marketing professionals and work closely with our Sales, Product, and Training teams to ensure our messaging, campaigns, product launches, and customer experience are aligned.

We need a driver, a changemaker, and a builder. Someone who challenges the status quo, brings fresh ideas, sets a clear direction, and inspires others to execute. You'll need to think strategically, act decisively, and be comfortable getting into the details.

What You'll Own

• Marketing Strategy & Positioning:
  • Develop and own a comprehensive marketing strategy aligned with company objectives and revenue goals.
  • Define and sharpen our brand positioning, differentiation, value propositions, and messaging across key customer segments.
  • Translate market insights, customer needs, and competitive intelligence into clear marketing priorities.
  • Build integrated marketing plans that connect brand awareness, organic growth, demand generation, product marketing, and customer engagement.
  • Establish a consistent, compelling brand narrative across all marketing channels and customer touchpoints.
• Team Leadership & Execution:
  • Lead, coach, and develop a team of three marketing professionals, creating clarity around priorities, ownership, and expectations.
  • Build a focused, accountable, high-performing team that works collaboratively toward shared goals.
  • Create a culture of ownership, creativity, continuous improvement, and results.
  • Establish effective planning and execution processes for major initiatives.
  • Prioritize ruthlessly, manage resources effectively, and keep the team focused on the work that matters most.
  • Step in and execute when needed.
• Budget Management, Data & Performance:
  • Own the overall marketing budget, ensuring investments align with company strategy, priorities, and revenue objectives.
  • Define and own marketing KPIs, performance dashboards, and reporting.
  • Use data to guide strategy, prioritize investments, evaluate results, and continuously optimize performance.
  • Build a culture where decisions are grounded in customer insights, market evidence, and measurable outcomes.
  • Ensure initiatives begin with clear objectives, success metrics, owners, timelines, and execution plans.
  • Regularly assess what's working, what's not, and where to double down, adjust, or stop.
• Organic Growth & Demand Generation:
  • Balance long-term brand building with near-term lead generation and revenue opportunities.
  • Develop integrated campaigns across organic, paid, email, social, events, and other channels.
  • Lead organic growth initiatives that expand Real Geeks' visibility, authority, and market position.
  • Provide strategic direction and oversight for demand generation.
  • Ensure the Marketing and Sales teams are aligned on sales goals and underlying metrics.
  • Partner with the Sales team on strategies to improve conversion throughout the lead funnel.
  • Establish clear accountability for campaign performance, lead quality, pipeline contribution, and marketing ROI.
• Product Marketing & Launches:
  • Own the marketing strategy for launching new products, features, and enhancements.
  • Ensure product innovation translates into clear, differentiated customer value.
  • Partner closely with Product, Sales, and Training to develop compelling positioning and messaging.
  • Develop integrated launch campaigns to drive awareness, interest, and adoption of new and existing products.

Qualifications

• Significant experience in B2B marketing, ideally in SaaS, technology, or a subscription-based business.
• Proven success developing marketing strategies, positioning products, and building brand awareness in competitive markets.
• Experience leading product marketing, go-to-market strategies, and successful product or feature launches.
• Deep understanding of organic growth, content marketing, SEO, AI search trends, and modern demand generation.
• Experience owning marketing budgets and managing investments against measurable business outcomes.
• Experience leading small, high-performing marketing teams and managing cross-functional initiatives.
• Strong understanding of the relationship between marketing, sales pipeline, customer acquisition, product adoption, and revenue.
• Excellent analytical skills and experience using data, attribution, and performance metrics to inform decisions.
• Exceptional communication, storytelling, and stakeholder management skills.
• Experience in real estate technology or the real estate industry is strongly preferred.

Leadership & Mindset

• You're a driver who creates momentum, challenges assumptions, makes decisions, and moves things forward.
• You're a strategic thinker who sees the big picture and connects marketing activities to meaningful outcomes.
• You're a builder and a changemaker who thrives on improving existing processes and creating something stronger.
• You're collaborative and build strong relationships across teams.
• You're scrappy and resourceful, making a big impact with a small team and limited resources.
• You're hands-on, comfortable developing strategy and executing tasks.
• You're data-obsessed, asking questions and making evidence-based decisions.
• You're focused and organized, bringing structure and accountability to execution.
• You're an empowering leader who sets clear goals and gives your team ownership.

What Success Looks Like

• Real Geeks has a clear, differentiated market position and a consistent, compelling brand story.
• Brand awareness and organic visibility are growing among our target customers.
• Marketing is generating an increasing volume of qualified inbound leads and contributing measurably to sales pipeline and revenue.
• New products and features are launched effectively with strong cross-functional alignment.
• Sales, Marketing, Product, and Training are closely aligned around messaging, priorities, and go-to-market initiatives.
• The marketing team is focused, accountable, collaborative, and consistently delivering high-impact work.
• Marketing investments are managed responsibly with clear ownership of channel-level decisions and measurable returns.
• Marketing decisions are guided by clear plans, meaningful metrics, and continuous learning.

Benefits

• The chance to make a meaningful impact in a company where your ideas, leadership, and execution will directly influence our success.
• The opportunity to shape our marketing direction, build a stronger brand, and develop a talented team.
• An enviable company culture, established customer base, and strong technology platform with significant growth potential.
• A collaborative, entrepreneurial environment where initiative and results matter.
• Competitive executive compensation and benefits (including a generous ESPP through FNF).