[Hiring] Head of Marketing @Formic

Role Description

As our Head of Marketing, you will build, optimize, and lead a scalable engine for creating demand and qualified pipeline. You will own how Formic shows up in the market, how we identify and reach the manufacturers we can help, and how we turn that engagement into high quality opportunities for Sales.

This is a broad, hands-on role spanning Marketing, lead generation, Sales Development, and GTM Engineering and managing a team to deliver across those areas. You'll bring those capabilities together around a common goal: creating qualified pipeline and quantifying through data and insights what's driving it. As Formic grows, you'll help determine how the team and these capabilities evolve.

We're looking for someone who combines creativity with operating rigor. You'll set strategy, but you'll stay close enough to the work to understand what's actually happening. You'll establish clear priorities, ownership, and metrics, and make decisions based on results. When something works, you'll scale it. When it doesn't, you'll change it or stop doing it.

You'll also build and develop the team around you. That means setting clear expectations, delegating real ownership, coaching people to get better, and holding the team accountable for results. We want a leader who welcomes challenge, seeks out evidence that their assumptions may be wrong, and changes course when the data or the team tells them something different.

This is a builder role. One day you might be sharpening Formic's positioning; the next, reviewing pipeline performance with Sales, coaching an SDR, digging into why a campaign isn't converting, or working with a GTM Engineer to test a completely different way of reaching manufacturers. You should be equally comfortable asking "What should we try?" and "Did it work?"

We're not looking for someone to bring us a standard B2B marketing playbook or generate activity for activity's sake. We want someone who creates focus from ambiguity, turns experiments into learning, turns learning into repeatable systems, and can clearly connect the work of their organization to business results.

You will own the engine that feeds our sales and deployments.

In this role you will:

• Own Brand & Marketing
• Own Demand & Pipeline Generation
• Build Our GTM Innovation Capability
• Own the Funnel and the Numbers
• Create Focus and Accountability
• Build and Lead the Team

Qualifications

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results.
• A track record of building, improving, and scaling marketing and pipeline-generation systems, not simply inheriting and managing established operations.
• Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and how Marketing, SDR, and Sales work together to create and convert pipeline.
• Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions.
• Strong technical fluency and demonstrated experience evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems, with the ability to diagnose problems and make informed architectural decisions.
• An AI-native mindset, with demonstrated ability to apply emerging technologies, experiment rigorously, evaluate results, and turn successful approaches into scalable capabilities.
• Strong people leadership, including building and developing teams, delegating meaningful ownership, addressing performance gaps, and leading effectively through growth and organizational change.
• An operating style that combines creativity, analytical rigor, intellectual flexibility, and accountability, with the judgment to challenge assumptions, make difficult tradeoffs, and change course when evidence warrants it.
• The ability to operate strategically and tactically, creating clarity from ambiguity, communicating effectively across functions, and staying close enough to execution to understand and solve problems.

Requirements

• Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets with long sales cycles and multiple decision-makers.
• Experience directly building or leading SDR organizations, including account-based and territory-based outbound strategies.
• Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities.

Benefits

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors.
• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles.
• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available.
• Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid.
• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most.
• Paid Parental Leave Program: Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan.
• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup.
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses.
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy.

Company Description

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.