[Hiring] Head of Marketing @brightwheel

Role Description

As brightwheel’s Head of Marketing, you’ll own the full marketing function — content, demand generation, lifecycle, and product marketing — at a company that’s become the category leader in early education technology. This is a huge opportunity to do your best work at a company with a real mission and a massive market in front of it.

• Own the full marketing function — brand, demand gen, lifecycle, and product marketing — with direct accountability for pipeline contribution and revenue impact.
• Build the marketing function and its operating model from first principles — rethink how brand, demand gen, lifecycle, and product marketing should run in an AI-native company.
• Create and scale the demand generation engine that sources qualified pipeline for Sales across SMB and mid-market segments.
• Lead and develop a high-performing marketing team and use AI as a structural multiplier.
• Define and evolve brightwheel’s brand positioning, market narrative, and category strategy to drive awareness and trust with childcare operators.
• Partner with Sales and RevOps to align GTM strategy, pipeline targets, and go-to-market motions; lead product marketing launches, messaging, and sales enablement.

Qualifications

• Led marketing as VP or Head of Marketing at a high-growth B2B SaaS company, managing managers and a team of 10+ across brand, demand gen, lifecycle, and product marketing.
• Demonstrated genuine AI fluency: re-engineered marketing workflows using AI with documented efficiency and quality gains (AI score of 3 or 4 required).
• Built and scaled demand gen engines from scratch — with measurable impact on pipeline, CAC, and payback period.
• Partnered closely with Sales and RevOps in a high-velocity GTM environment with shared pipeline accountability and tight SLA agreements.
• Built, developed and retained elite marketing talent as a manager of managers, with a track record of building high-performance cultures through clear expectations and feedback.

Requirements

• This role is not a fit if you are primarily a brand or comms marketing leader without direct ownership of demand gen, pipeline, and revenue outcomes.
• You haven't fundamentally changed how your team operates using AI.
• You have only managed individual contributors — this role requires experience building and leading managers across multiple marketing functions.
• You are exclusively from agency backgrounds without in-house B2B or B2C SaaS GTM accountability.
• You need a fully built playbook to execute or prefer teams that are in “maintenance mode.”
• Prefer to operate at altitude only — this role requires both strategic vision and the natural ability to dive into the details, and execute to move things forward.

Company Description

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.