[Hiring] Head of Marketing @Wayvia

Role Description

The Head of Marketing will own the marketing function at Wayvia, including:

• Demand generation
• Market positioning
• Product marketing
• Brand and communications
• Agency partnerships
• Budget management

Reporting directly to the Chief Executive Officer and leading a team, this role will be accountable for:

• Marketing-sourced pipeline
• Strategy, programs, and execution

Essential Functions & Responsibilities:

• Demand Generation and Pipeline: Own the programs that produce marketing-sourced pipeline.
• Market and Positioning Strategy: Form and defend a view of how the market is changing — buying behavior, pricing models, category definition — and get the business to act on it, working closely with Sales leadership.
• Product Marketing: Own positioning, launch, and enablement across the product line, working as a counterpart to Product.
• Brand, Communications and Agencies: Own the brand, core messaging, and all marketing communications, including the agency and PR relationships.
• Team Leadership: Lead and develop a team across product marketing, growth, brand, and marketing operations.
• AI-Enabled Operating Model: Build marketing as a system, with AI agents doing real work in strategy, campaign execution, and iteration.
• Customer Community: Stand up a marketing-led customer community — user groups and focus groups — that produces product input and references.

Qualifications

• 6+ years in a fast-growing B2B SaaS environment.
• Demonstrated ownership of demand generation.
• People management of a multi-function marketing team.
• Fluency with AI as an operating capability.

Requirements

• Product marketing depth across launch and enablement.
• Commerce intelligence, retail media, martech or adtech experience.
• Institutional investor and board-level presentation experience.
• A category creation or thought-leadership track record.
• MBA or advanced degree.

Company Description

Wayvia is an equal opportunity employer that is committed to inclusion and diversity.