[Hiring] Head of Marketing @Keyrock

Role Description

We are hiring a Head of Marketing to take full ownership of our marketing strategy, rebrand Keyrock and reposition us as the market evolves from crypto-native to institutional, merging with traditional finance. This is not a maintenance role. It is a transformation mandate with full discretionary decision-making on how to implement our commercial strategy. You will work as a close strategic partner to the CCO, operating almost as co-marketeers.

The team is lean by design: 2-3 direct reports plus heavy use of AI and agentic tooling. We are looking for someone who inspires and sets direction, not someone who runs campaigns. Operational execution will increasingly be handled by AI agents.

What You Will Do

• Own and execute the complete rebrand and repositioning of Keyrock in the market
• Define and drive the marketing strategy across institutional and crypto-native audiences
• Build a premium, forward-looking brand identity
• Push information into the market in ways that make people pay attention and take Keyrock seriously
• Partner closely with the CCO and commercial team to drive measurable commercial impact
• Build and lead a small, high-impact team augmented by AI tooling
• Shape how Keyrock is perceived as the industry converges with traditional finance

Qualifications

• Significant experience in marketing leadership at a crypto or digital-asset firm
• Deep understanding of the crypto market, its participants and its culture
• Track record of building or transforming a brand in a fast-moving, commercially-driven environment
• Strong communication skills
• Exceptional fluency in English, both written and spoken
• Based in or closely aligned with the CET time zone

Requirements

• Experience positioning a firm through a TradFi/crypto convergence narrative
• Exposure to publicly listed or IPO-track companies
• Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
• Experience working with or building AI-augmented marketing functions

Benefits

• Step-up opportunity: Own the function globally, report directly to the CCO, shape the brand from scratch
• Transformation moment: Keyrock is pivoting from appreciated-but-underrated to a firm that commands respect
• Commercial partnership: Not a siloed marketing role; deeply embedded in commercial strategy with commission upside
• Lean and AI-augmented: Small team, big impact; no bureaucratic bloat
• Global footprint: Offices across EU, UK, US and Switzerland; international exposure from day one
• Competitive offer: A competitive compensation package, attractive global benefits, and a performance-based variable
• Annual Team Retreats: A yearly offsite dedicated to strategy, celebration of our wins and fun team activities