[Hiring] Head of Marketing @Dent Accelerators UK Ltd

Role Description

The mission is to architect, execute, and optimize a high-performance growth engine across paid acquisition, creative, funnel, and data systems - designed to scale Dent from a founder-led brand to a repeatable, system-led growth model, on track to reach £21M ARR by end of 2027.

Key Responsibilities

• Own the Performance Engine
• Lead paid acquisition across Meta, Google, LinkedIn, YouTube, etc.
• Hit clear CAC/LTV targets and manage ROAS optimization.
• Allocate and scale a media budget (£750k–£1M/year).
• Lead Creative Strategy
• Partner with internal/external creators to produce compelling ad concepts that drive high quality leads.
• Build and manage a creative testing engine (message, format, hook).
• Ensure creative aligns with program positioning and target segments.
• Funnel & Conversion Optimization
• Diagnose and optimize every step of the funnel: from lead to Gameplan to sale.
• Build and implement triage, lead scoring, and retargeting systems.
• Work cross-functionally to increase workshop-to-sale conversion to 20%+ by Sept.
• Data & Analytics Leadership
• Own weekly reporting on key growth KPIs and run a weekly cross-functional growth sync on all growth levers, experiments, and outcomes.
• Drive CRM + attribution accuracy for fast, data-led decisions.
• Identify and unblock funnel bottlenecks and rate-limiting steps.
• Cross-Functional Revenue Ownership
• Act as the connective tissue between Marketing, Sales, and Product.
• Co-own the North Star metric and weekly revenue targets.
• Drive continuous feedback loops between teams to increase efficiency.

Key Outcomes / Objectives

• Reduce CAC while increasing lead quality across all paid channels.
• Restore workshop-to-sale conversion rate to 20%+ by Q3.
• Launch and scale a rapid creative testing engine.
• Build a unified CRM and attribution stack that enables performance insight.
• Contribute to revenue growth in line with £7M CY2025 and £24M CY2027 targets.

Qualifications

• Track record scaling a growth engine in a high-growth startup or SaaS environments.
• Direct experience managing £500k+ in paid media annually.
• Proven ability to align creative, performance, and funnel teams around revenue outcomes.

Nice-to-Have Additions

• Experience transitioning from founder-led to system-led marketing.
• Exposure to GTM motions in international markets (UK/US/APAC).
• Familiarity with Customer.io and mainstream CRM systems.

Essential Personal Attributes

• Strategic, data-driven thinker who thrives in fast-paced environments.
• Calm under pressure; able to lead decisively across ambiguity.
• Deep customer empathy and ability to translate insights into action.
• Natural cross-functional collaborator and revenue owner.