[Hiring] Head of Marketing @ASMALLWORLD

Role Description

We are looking for a Head of Marketing to own how ASMALLWORLD grows — from acquiring new members to engaging and retaining loyalty over time. This is a hands-on role combining strategy and execution. You will define direction, but also build, test, and refine campaigns yourself. The role sits at the core of the business, covering growth, brand, and member engagement.

Responsibilities

• Drive member growth through member communication and engagement, performance marketing, partnerships, and continuous experimentation, focusing on profitably growing membership and services revenues.
• Own the member lifecycle (CRM), shaping how we communicate from first touch through long-term engagement, improving conversion, retention, and overall member experience.
• Oversee brand and content across all channels, ensuring a consistent, high-quality, and recognisable presence, aligned with our premium positioning.
• Connect all marketing activities — CRM, content, performance, and PR — into one coherent system, while remaining hands-on where needed.
• Reshape how we think about marketing, with experience in and passion for transformation with new tools and processes, and excited to spearhead the impact that AI can bring when used strategically.

Qualifications

• 6–10+ years of marketing experience, ideally within travel, luxury, lifestyle, or membership-based businesses.
• Experience working in start-up or scale-up environments.
• Comfortable operating in fast-paced settings, proactive in approach, and able to adapt quickly as priorities evolve.
• Combine strategic thinking with practical execution and have a strong sense for what resonates with a premium, international audience.
• Strategic, analytical, and results-focused - passionate about driving growth.
• Comfortable ‘rolling up your sleeves’ to execute and support the team.
• Proud to be a team player, believing business success is achieved through a high-performing team.
• Comfortable using the latest marketing tools (especially Salesforce Marketing Cloud).
• Experience leveraging transformational/disruptive technology to drive commercial results via customer/member engagement.

What Success Looks Like

• Growth in members and revenue.
• Stronger engagement and retention.
• A clear, differentiated brand presence.