[Hiring] Head of Marketing @Tidepool

Role Description

The Head of Marketing reports to the CEO and serves as a member of Tidepool’s leadership team, responsible for driving growth and narrative alignment. You will focus on three key objectives:

• Storytelling & Brand Positioning: Capitalize on Tidepool’s unique position in our market as a nonprofit by leveraging customer case studies, device partnerships, and direct patient stories to generate mission-aligned content that drives both fundraising and customer acquisition.
• Demand Generation: Build and execute a robust demand generation engine across web, email, digital, and product channels to fuel new customer acquisition, retention, and upsell opportunities.
• Strategic Alignment & Focus: Prioritize marketing resources in alignment with Product, Sales, Clinic Success, Fundraising, and Regulatory stakeholders to ensure all channels operate at peak efficiency for Tidepool’s mission.

What You’ll Do:

• Drive Demand & Pipeline: Design and execute a full-funnel demand generation strategy for Tidepool+ (SaaS) that translates directly to discovery calls, pipeline growth, and health system adoption.
• This role owns marketing’s contribution to pipeline, adoption, and utilization outcomes for Tidepool+.
• Own the Narrative: Translate complex clinical workflows and product capabilities for Tidepool Loop, Tidepool+, the Tidepool Big Data Donation Project, and other core initiatives into clear, credible messaging that resonates with health systems, donors, and the diabetes community.
• Enable Sales & Success: Equip the Sales and Clinic Success teams with high-quality, high-impact enablement materials, competitive context, and messaging to close deals and drive utilization.
• Build for Scale: Design and implement repeatable systems, processes, and operating cadence that allow marketing programs to scale predictably and sustainably.
• Manage the Marketing Calendar and Roadmap: Maintain a transparent marketing calendar and roadmap; ruthlessly prioritize initiatives that map to measurable business outcomes.
• Content and Community Engagement: Oversee a robust content strategy, including social media, email marketing, webinars, and events.
• Ensure Compliance: Partner with Regulatory and Clinical teams to ensure all external messaging is accurate, compliant, and FDA-appropriate.
• Exercise strong judgment in balancing clarity, speed, and regulatory responsibility in a regulated healthcare environment.
• Optimize Performance: Establish specific KPIs for every campaign; use data to iterate on lifecycle emails, webinars, and content journeys to improve conversion rates.
• Manage the Marketing Team: Lead, develop, and scale an existing marketing team of experienced individual contributors spanning content, communications, and product marketing.

Qualifications

• 7+ years of progressive marketing experience, with a specific focus on digital growth and leadership.
• Proven track record of building demand generation programs that drive measurable revenue or user growth.
• Exceptional ability to synthesize complex technical and clinical concepts into simple, persuasive storytelling.
• Experience leading remote teams and operating as a peer partner to Product and Sales leadership.

Requirements

• Experience in SaaS, healthtech, or a regulated digital health environment.
• Comfort operating in a mission-driven or nonprofit context while maintaining commercial rigor.

Benefits

• Flexible PTO
• Paid Parental Leave
• Medical, Dental, and Vision coverage
• Health and Childcare FSA
• Flexible work schedule
• Continuing Education Reimbursement
• Other benefits