Role Description
KUNGFU.AI is hiring a Head of Lead Generation, a director-level role reporting to the CMO, to become the architect of an integrated, strategic, scalable, predictable growth engine. This is not a channel-manager role. You will own the system end to end: the CRM, the data, the automation, and the AI-native tooling that turns KUNGFU.AI's brand and content into qualified pipeline on a predictable cadence.
You are AI-first by instinct, not by mandate. You're deep in HubSpot, fluent in Clay, comfortable directing Claude to do real production work, and quick to pressure-test exa.ai and whatever comes after it. If a better tool exists, you already know about it, and you've probably already tried it.
What You'll Own
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Growth Engine Architecture
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Design and own KUNGFU.AI's end-to-end demand generation system, from first touch to sales-qualified pipeline, as a single integrated engine rather than a set of disconnected campaigns.
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Define the metrics that make pipeline predictable, including funnel conversion, velocity, source attribution, and forecast accuracy, and report them on a standing cadence to the CMO and leadership.
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Build the engine to scale with headcount and revenue targets, not just the size of today's team.
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AI-Native Tooling & Automation
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Own HubSpot as the system of record: CRM hygiene, lifecycle stages, workflows, and reporting.
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Use Clay to build and maintain enrichment and signal-based prospecting workflows that keep target account and contact data current without manual upkeep.
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Direct Claude and comparable LLM tooling to automate research synthesis, personalization at scale, qualification logic, and internal reporting, always with a human checkpoint before anything reaches a prospect.
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Use exa.ai and similar AI-native search and research tools to surface real buying signals, such as job changes, funding events, and procurement activity, ahead of manual research.
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Continuously evaluate new AI and marketing technology, and retire the tools that no longer earn their place in the stack.
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Pipeline & Predictability
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Partner with the CMO, CRO and Client Partners on shared, durable definitions of a marketing-qualified and a sales-qualified lead.
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Build outbound and nurture sequencing, extending KUNGFU.AI's existing Lemlist and Clay motion, that is personalized at scale rather than a generic blast.
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Own lead scoring and routing so the right lead reaches the right seller within minutes, not days.
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Channel & Program Execution
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Scale KUNGFU.AI's CRM-segmented client and prospect engagement motion into a repeatable, always-on program.
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Own paid media strategy and execution β set budget and channel mix across search, social, and programmatic, and optimize continuously against pipeline contribution and lead quality, not just cost-per-click.
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Support KUNGFU.AI's content, thought-leadership, webinar, and channel-partner co-promotion programs with the lead-capture and follow-up infrastructure to convert attention into pipeline.
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Partner with the CMO on analyst relations and media programs so every earned-media and speaking moment has a lead-capture path behind it.
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Team & Culture
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Define what to hire next as the function grows, and mentor toward it.
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Bring the same intellectual honesty to a pipeline dashboard that KUNGFU.AI brings to a client's AI strategy: report what is actually working, not what looks good in a deck.
Qualifications
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7+ years in demand generation, growth marketing, or revenue operations, including at least 2 years owning pipeline outcomes in a lead role, ideally at a B2B professional services, consulting, or enterprise technology company.
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Deep, hands-on HubSpot expertise: workflows, lifecycle stages, and attribution reporting, not just dashboard viewing.
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Real production experience with Clay-style enrichment and outbound tooling, and with AI-native research tools such as exa.ai or comparable platforms.
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Direct experience directing large language models, such as Claude, to do real growth work: research, drafting, qualification, or internal reporting, not as a novelty.
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A track record of turning a set of disconnected demand generation tactics into a single, forecastable engine.
Competencies
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Comfortable being both the architect and the hands-on operator. This role designs the system and builds it.
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Fluent in translating pipeline math, such as funnel conversion, velocity, and source attribution, into a story a CEO or board can act on.
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Genuinely AI-first: reaches for a new tool before asking for more headcount, and knows the difference between automation that helps and automation that erodes trust.
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Leads without requiring a large team, directs external partners and specialists effectively today, and is equally ready to hire, coach, and manage direct reports as headcount is added.
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Comfortable in a fast-moving, remote-first, entrepreneurial environment without a large existing team to lean on.