[Hiring] Head of Growth Marketing @GoCharting

Role Description

This is a founding role for the growth function. No playbook exists yet — you will write it. With 2.1M+ users already in the top of the funnel, the conversion and organic infrastructure is materially underdeveloped. SEO, ASO, and full-funnel optimisation have been deferred until the right person arrived. You will own organic acquisition and conversion end-to-end: from search ranking to paywall, from App Store visibility to Day-14 email. You will work directly with the COO and alongside a dedicated Growth Full-Stack Developer. Your work will show up in MRR within months, not years.

What you'll do

• Organic Acquisition
  • Technical SEO, keyword architecture, content strategy, link-building — own rankings for high-intent trader search terms globally
  • ASO for iOS and Android — drive downloads and store ranking for the GoCharting mobile app
  • Organic channel infrastructure: analytics, tooling, reporting cadence
• Funnel & Conversion
  • Own the full funnel: Visit → Signup → Onboard → Active → Trial → Paid → Retained
  • Freemium-to-paid conversion: paywall design, pricing page optimisation, onboarding flow improvements
  • Email nurture sequences (onboarding, trial expiry, win-back) in Intercom
• Experimentation & Analytics
  • A/B and multivariate testing across website, onboarding flows, and paywall — hypothesis-driven with clear success metrics
  • GA4 full-funnel instrumentation and Looker Studio dashboards for traffic, conversions, cohort retention
  • Define and report CAC/LTV efficiency — the language the business runs on
• Website & Marketing Tech
  • Landing page CRO, page speed, Core Web Vitals, structured data — treat the website as a conversion product
  • Own the marketing stack: GTM, GA4, Intercom, marketing-automation tooling (to be selected)
  • Collaborate with the Growth Full-Stack Developer on subscription and paywall features

Qualifications

• 8+ years in growth or performance marketing at a B2C SaaS or fintech product
• Demonstrated SEO results at scale — measurable organic traffic growth you can speak to with numbers
• ASO track record on iOS App Store and Google Play
• Strong CRO chops: A/B testing, funnel analysis, UX intuition — you read a drop-off chart and know what to test first
• Technical: GA4, GTM, comfortable writing SQL queries, able to self-serve your own data
• Freemium or subscription business experience — you think natively in CAC/LTV and payback periods
• Hands-on executor: no agency layer, no coordinator layer — you do the work and you own the outcome

Nice-to-haves

• Background in trading, investing, or financial-data platforms — you understand the product you're growing
• Track record at a company scaling from sub-$5M to $10M+ ARR
• Experience building and hiring a growth team as the company scales
• AI-driven growth tooling: automated reporting, content generation, personalisation at scale

Logistics

• EU/UK timezone, fully remote
• Full-Time (via EOR)
• No travel / light at start, reassessed as team scales — occasional Chennai (engineering), US (partners, conferences), EU (leadership)
• Start date ASAP