[Hiring] Head of Growth Marketing @Airbnb

Role Description

As Head of Growth Marketing, Asia, you will play a critical role in shaping Airbnb’s growth strategy across the region by leading market insights, building regional capabilities, and managing a growing team across key markets including Japan, Korea, India, and Southeast Asia.

• Define and drive the growth marketing strategy across Asia, identifying opportunities to unlock growth at both regional and country levels.
• Manage and grow a team of growth marketers across multiple markets, providing direction, coaching, and support to drive strong execution and impact.
• Analyze performance data, customer behavior, and market trends across Asia to inform strategic priorities and investment decisions.
• Ensure global initiatives are effectively adapted to local market needs, balancing regional consistency with country-level nuances, and owning end-to-end execution for currently unmanaged markets.
• Build and scale Asia-specific capabilities, including regional pods and AI-first approaches to creative execution, automation, and localized asset development.
• Partner with Asia Brand Marketing, Business Operations, and regional teams based in Singapore, as well as global teams across London and the US, to align on priorities and deliver impact.
• Navigate across time zones and teams to drive alignment, ensure clear communication, and deliver against key growth priorities across the region.

Qualifications

• 15+ years of experience in growth marketing, performance marketing, or digital strategy roles, with a strong track record of leading teams and scaling impact in complex organizations.
• Deep understanding of key Asia markets such as Japan, Korea, India, and Southeast Asia, including consumer behavior, platform ecosystems, and market dynamics.
• Proven experience managing strategies across multiple countries with varying levels of maturity and complexity.
• Experience leading and developing high-performing, geographically distributed teams.
• Strong ability to translate data and insights into strategic decisions and regional priorities.
• Experience working with marketing, product, engineering, data, and operations teams across regions.
• Familiarity with marketing automation, analytics platforms, and emerging technologies, with experience driving AI-driven marketing and scalable creative solutions.

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.