[Hiring] Head of Growth and Performance Marketing @Advantive

Role Description

We are hiring a hands-on growth marketer who has built or rebuilt a B2B new-logo demand engine and is ready to do it again. This role owns new-logo pipeline for Advantive across our three lines of business: Distribution, Manufacturing and Quality, and Packaging. Reporting to the VP, Marketing, you will own demand generation end to end and carry direct accountability for the programs that generate qualified new-logo demand, convert it into pipeline, and show up in closed-won revenue. Our targets are clear: 5x pipeline coverage and 30 percent new-logo growth.

This role is an ownership role. You will:

• Design the funnel model, set the channel plan and budget.
• Direct our paid media agency and third-party partners to pipeline outcomes.
• Build the attribution and reporting that Sales and Finance trust.
• Put AI to work across targeting, content, personalization, and testing.
• Work closely with Content, Digital Marketing, Business Development, Product Marketing, Marketing Operations, and Revenue Operations.
• Continuously improve what exists, turning strategy into measurable, scalable demand-generation programs.

This role sits close to the top of the company. You will work directly with our CRO, our line-of-business GMs, and sales leadership on where growth investment goes, and you will present pipeline results to the executive team.

Advantive is an AI-forward organization. We expect this leader to run a growth engine that uses AI and automation as its default operating model, not as an add-on.

Qualifications

• Built or rebuilt a B2B new-logo demand generation or growth marketing function with direct pipeline accountability, with results you can describe in specifics.
• 7+ years in B2B marketing, with meaningful time owning demand generation, growth, or performance marketing.
• Hands-on experience with paid digital, programmatic, and account-based marketing platforms and the analytics behind them, including managing agencies to pipeline outcomes.
• Demonstrated use of AI tools, agents, and automation in a production marketing environment, and the ability to use them responsibly, including validating outputs and protecting confidential information.
• Working command of Salesforce and Pardot (or comparable marketing automation), including campaign attribution, lead scoring, and funnel reporting.
• Excellent written and verbal communication; able to present to executives and hold a position with data.
• Willingness to travel up to 15% for business and industry events.

Requirements

• Own the new-logo demand strategy, targets, and quarterly plan for each line of business, developed with the GMs, CRO, and sales leaders.
• Translate ICP, target account lists, and competitive displacement plays into channel, campaign, and budget decisions.
• Own the growth marketing budget and manage spend to pipeline and revenue outcomes, not activity.
• Lead new-logo demand generation strategy and performance across various channels.
• Ensure paid investments tied to new-logo acquisition have clear strategy, targets, budgets, and creative direction.
• Expand the channel mix by identifying, testing, and scaling third-party programs.
• Define nurture and lead-progression strategies by funnel stage and segment.
• Run structured experimentation across channels, offers, landing pages, and creative.
• Drive conversion-rate optimization across the website and campaign landing experiences.
• Design and deploy AI-enabled workflows for audience research, account scoring, content generation, personalization at scale, and campaign optimization.
• Partner with RevOps and Marketing Ops to define the new-logo funnel, stage definitions, and conversion benchmarks in Salesforce.
• Report weekly on pipeline creation, coverage, conversion, cost per opportunity, and marketing-influenced closed-won.
• Work directly with the CRO, GMs, and sales managers on target accounts, campaign timing, and pipeline reviews.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and flexible working arrangements.
• Opportunities for professional development and career advancement.

Company Description

Advantive is an AI-forward organization that prioritizes customer outcomes and values a collaborative work environment. We measure ourselves by the customer's number, not internal activity.

• Six values: Humility, Integrity, Grit, Results Orientation, Winning Attitude, Drive to Excellence.
• Five promises that guide our work: Start where the work is, Make it run, Own the hard part, Show up as a team, Move their number.
• Commitment to using AI responsibly and effectively in our operations.