[Hiring] Lead, Paid Marketing @Launch Potato

Role Description

We're looking for the performance marketer who wants to own profitable growth across Google and Microsoft for our Make & Manage Money business, set the plan, and build the campaigns themselves. Our listicles connect people with offers across personal finance, insurance, banking, credit cards, gaming apps, and more, and winning here means understanding how intent, creative, landing pages, offer selection, partner payouts, and lead quality work together.

• Run an eight-figure annual media portfolio with the freedom to put budget wherever it earns.
• Identify what's holding growth back and take action to fix it.

Qualifications

• Ownership, Accountability & Strategy.
• A track record of profitably scaling affiliate or consumer lead gen, with direct ownership of $10M or more in annual media spend.
• Hands-on depth in Google Ads or Microsoft Ads.
• A real grasp of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
• Clear, direct communication, including short performance updates.

Requirements

• Buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
• Scaling across Search, Display, Demand Gen, YouTube, and native placements.
• A habit of finding the actual constraint in the buying, creative, landing page, offer, payout, or measurement.

Benefits

• Real ownership of the portfolio across Google and Microsoft.
• Partners who can move the levers, including yield, account management, and creative.
• Room to build with early budget allocation for Microsoft audience and native inventory.
• A team that shares what works and turns wins into playbooks.
• An AI-forward stack for automating analysis, concepting, and creative iteration.

What You'll Own

• Strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory.
• Budget allocation, pacing, forecasting, reporting, and profitability for the portfolio.
• A prioritized growth plan that identifies constraints and tests likely to move the business.
• The case to Sales, Account Management, Yield, Creative, Product, and Analytics for campaign needs.
• Campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.

What Great Looks Like

• You run the portfolio independently and provide recommendations and decisions to your manager.
• Profitable spend and margin grow due to a deliberate, prioritized testing plan.
• Microsoft becomes a significant second source alongside Google.
• Partner teams understand your needs and how their work impacts growth.
• Your playbooks enhance the broader paid team.

This Isn't the Right Seat If You

• See the ad account as the whole job.
• Want someone else to set the plan or tell you what to test next.
• Have mostly managed agencies or reporting rather than building campaigns yourself.
• Would rather not push other teams for changes you don't control.

Total Compensation

• Base: $150,000 to $170,000
• Annual Bonus: profit sharing, based on company and personal performance, set by the level of the role.