[Hiring] Head of Field Marketing & Sales Enablement @QAD, Inc.

Role Description

As Head of Field Marketing & Sales Enablement, you will be the critical connective tissue between our go-to-market teams — bridging Revenue, Product Marketing, and Industry Marketing to drive mid-to-bottom-of-funnel activities that accelerate pipeline and close deals. You will own the strategy and execution of field programs, account-based marketing initiatives, and a best-in-class sales enablement function for our manufacturing ERP and AI software portfolio. This is a high-impact, highly cross-functional leadership role for a builder who thrives in fast-moving environments and can both set strategy and roll up their sleeves to execute.

What you will do:

• Field Marketing & Pipeline Acceleration:
  • Design and execute a regional field marketing strategy that generates and accelerates pipeline across key manufacturing verticals.
  • Own mid-to-bottom-of-funnel marketing programs including executive roundtables, industry events, user conferences, and account-specific activations.
  • Collaborate closely with the Revenue team to align field activities to territory plans and quarterly pipeline targets.
  • Track and report on field program ROI, pipeline influence, and sourced revenue — continuously optimizing for impact.
• Account-Based Marketing (ABM):
  • Lead the development and execution of ABM strategies targeting enterprise manufacturing accounts across Tier 1 and Tier 2 segments.
  • Partner with Product Marketing and Industry Marketing to build highly personalized content and campaign journeys for strategic accounts.
  • Work with Revenue Operations to define intent signals and account scoring to prioritize ABM investment.
  • Orchestrate multi-channel ABM programs (digital, direct mail, events, outbound) that engage buying committees and compress deal cycles.
• Sales Enablement & Training:
  • Build and lead a world-class sales enablement program that equips the Revenue team with the knowledge, content, and tools needed to win.
  • Develop and maintain a robust enablement curriculum covering product positioning, competitive intelligence, industry knowledge (manufacturing ERP & AI), and deal execution.
  • Partner with Product Marketing to ensure new product launches, messaging updates, and competitive shifts are rapidly translated into sales-ready materials.
  • Design onboarding programs for new sales hires and ongoing training cadences for the full Revenue team.
  • Implement and optimize sales enablement platforms and content management systems to ensure the right content reaches sellers at the right time.
• Cross-Functional Collaboration:
  • Serve as the primary liaison between Revenue, Product Marketing, and Industry Marketing to orchestrate integrated go-to-market plays.
  • Champion a feedback loop between field and sales teams and the broader marketing organization to ensure messaging resonates in the market.
  • Partner with Marketing Operations to ensure campaign data, attribution, and pipeline reporting are accurate and actionable.
  • Represent field and sales enablement needs in quarterly planning and budgeting processes.

Qualifications

• 8+ years of B2B marketing experience, with at least 4 years in field marketing, sales enablement, or a combined role.
• Demonstrated success driving pipeline and revenue in an enterprise software environment — ERP, manufacturing tech, or industrial software strongly preferred.
• Proven experience building and running ABM programs at scale for complex, multi-stakeholder enterprise deals.
• Track record of designing and delivering sales enablement programs that measurably improve rep productivity and win rates.
• Experience working in close partnership with Sales/Revenue leadership and fluency in pipeline metrics and CRM data (Salesforce preferred).
• Strong understanding of the manufacturing sector, including buyer personas, procurement cycles, and ERP buying dynamics.

Requirements

• Genuine enthusiasm for AI-powered software and the ability to translate complex AI capabilities into compelling, accessible value propositions for manufacturing buyers.
• Comfort leveraging AI tools to scale marketing and enablement programs, from content generation to personalization to analytics.
• Exceptional cross-functional influencer — able to align stakeholders across Revenue, Product, and Marketing without direct authority.
• Data-driven mindset with the ability to build business cases, measure program impact, and pivot based on results.
• Outstanding communicator and presenter — equally comfortable in a boardroom with executives or coaching a sales rep on a deal.
• High energy, low ego — a collaborative builder who sets ambitious goals and holds themselves and teams accountable.

Benefits

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
• Opportunity to join a growing business, launching into its next phase of expansion and transformation.
• Collaborative culture of smart and hard-working people who support one another to get the job done.
• An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.
• Compensation packages based on experience and desired skill set.
• Base Pay Range: $150,000.00 - $205,000.00 USD Annual.
• Eligible for an annual company performance bonus.
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.