[Hiring] Head of Ecommerce Growth @Hadley Designs

Role Description

The Head of Growth is responsible for building and leading Hadley Designs' next phase of profitable growth, developing a repeatable demand generation engine that can scale our business from $25 million to $100 million and beyond.

• This is a hands-on growth leadership role that combines strategic thinking, financial accountability, and cross-functional execution.
• We're looking for someone who thinks like an entrepreneur, understands the economics of scaling an ecommerce brand, and knows how to turn promising opportunities into profitable, repeatable growth systems.
• The Head of Growth connects the dots between existing specialists across Amazon, Shopify, TikTok Shop, paid media, creative, and affiliate marketing.
• This person must know how to lead specialists, challenge assumptions, diagnose performance, and make the entire growth engine more effective.
• The role is channel agnostic, focusing on identifying where the greatest opportunities exist and validating them through disciplined experimentation.
• Equally important is knowing what not to pursue, challenging existing strategies, and redirecting resources toward higher potential opportunities.
• The vision: Build a diversified, scalable, and profitable growth engine that consistently generates new customer demand.

Qualifications

• Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands.
• Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value.
• Demonstrated success growing consumer ecommerce brands through multiple acquisition and demand generation strategies.
• Proven ability to lead specialists, coordinate teams, and drive execution without needing direct authority over every contributor.
• Strong experimentation mindset with experience developing hypotheses, testing opportunities, measuring results, and scaling winners.
• Excellent written and verbal English communication skills.

Requirements

• Generate at least $1,000,000 in annual incremental contribution profit from growth initiatives.
• Generate at least $7,000,000 in annual incremental revenue through various channels.
• Achieve a minimum 3.0x blended MER across the defined growth portfolio.
• Execute at least 1 meaningful growth experiment per month.
• Develop and scale sustainable sources of customer acquisition and revenue.
• Evaluate marketing performance using contribution margin, MER, acquisition costs, and incremental revenue.

Benefits

• Remote-first work environment.
• Paid time off and holidays.
• Access to learning resources and professional development.
• Free Hadley Designs products.
• Regular interaction with leadership, including the CEO.
• Stability from more than a decade as a family-founded, mission-driven brand.

Company Description

At Hadley Designs, we believe early learning should be joyful, screen-free, and filled with connection. Founded by Becca Hadley, we’ve grown into a leading early childhood education brand trusted by millions of parents, grandparents, and teachers.

• Our products are developmentally sound, emotionally engaging, and intentionally designed for children ages 3–8.
• We serve busy, intentional families who want more meaningful ways to teach and connect with their kids.
• Our vision is to become the most trusted children’s brand in the world, reaching $100 million in annual revenue by 2030.