[Hiring] Head of E-commerce Conversion Rate Optimisation @Huzzle

Role Description

As Head of E-commerce Conversion Rate Optimisation, you will own the optimisation strategy across both in-house e-commerce brands and agency client accounts.

• Identify and prioritise the highest-value opportunities to improve conversion rates, Average Order Value (AOV), revenue, and profit per visitor.
• Combine quantitative analytics with customer research and behavioural insights to develop commercially focused experimentation roadmaps.
• Determine what should be A/B tested, what should be implemented directly, and ensure designers and developers are focused on initiatives capable of delivering measurable commercial impact.
• Develop the company's CRO framework, maintain the quality of client strategy, present findings to stakeholders, and hire and mentor additional CRO strategists.

Key Responsibilities

• Own the end-to-end CRO and e-commerce optimisation strategy across three in-house brands and selected agency clients.
• Audit new client websites, funnels, analytics setups, and customer journeys to identify growth opportunities.
• Identify opportunities to improve conversion rates, AOV, revenue, and profit per visitor.
• Build, prioritise, and manage structured CRO and experimentation roadmaps.
• Develop clear, data-backed, and commercially focused hypotheses for experiments.
• Analyse GA4, Shopify, e-commerce, and behavioural data to uncover friction points and opportunities.
• Use heatmaps, session recordings, surveys, customer feedback, and qualitative research to understand customer behaviour.
• Determine when optimisation opportunities should be A/B tested versus implemented directly.
• Brief designers and developers on CRO initiatives, ensuring execution remains aligned with the commercial objective.
• Review experiment results and assess statistical validity before making recommendations.
• Translate complex data into clear, actionable insights for clients and internal stakeholders.
• Present CRO strategies, experiment findings, and recommendations directly to clients.
• Quantify incremental revenue, profit, and commercial impact generated through optimisation initiatives.
• Maintain a consistently high standard of CRO strategy across all accounts.
• Develop and continuously improve the company's CRO framework and methodology.
• Establish scalable processes for experimentation, reporting, customer research, and prioritisation.
• Hire, mentor, and develop future CRO strategists as the function grows.

Qualifications

• 5–8+ years of professional experience in Conversion Rate Optimisation, experimentation, e-commerce optimisation, or a closely related discipline.
• Strong track record of delivering measurable CRO improvements for e-commerce businesses.
• Experience working with established e-commerce brands, ideally generating approximately £1m–£50m in revenue.
• Advanced knowledge of Shopify or other major e-commerce platforms.
• Strong proficiency with Google Analytics 4 (GA4) and e-commerce analytics.
• Hands-on experience with A/B and multivariate testing platforms.
• Strong understanding of experimentation methodology, statistical significance, and test validity.
• Experience conducting customer research using surveys, behavioural analysis, heatmaps, session recordings, and other qualitative methods.
• Strong knowledge of e-commerce UX, customer journeys, landing pages, product pages, checkout flows, and funnel optimisation.
• Ability to connect CRO activity to commercial outcomes such as revenue, AOV, margin, and profit per visitor.
• Experience creating and prioritising experimentation roadmaps based on expected commercial impact.
• Strong client-facing communication and presentation skills.
• Ability to confidently brief and collaborate with designers, developers, marketers, and senior stakeholders.
• Comfortable owning strategy while remaining hands-on with analysis, research, and experimentation.
• Previous agency, consultancy, or multi-brand experience is highly desirable.
• Leadership or mentoring experience, with the ability to build and develop a CRO team as the business scales.

Benefits

• 🌎 Fully remote opportunity with the ability to work as part of an ambitious, growth-focused team.
• 🚀 High-impact leadership role with ownership of CRO strategy across multiple e-commerce brands and agency clients.
• 🧠 Build the CRO methodology and help define how the agency approaches research, experimentation, and optimisation.
• 📈 Long-term career growth with the opportunity to play a central role in building a dedicated CRO function.
• 🎯 Commercially focused work where your impact can be directly connected to incremental revenue and profit.