[Hiring] Head of Demand Generation @Celigo

Role Description

Celigo is seeking a proven, senior demand generation leader to own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development. The right candidate brings a track record of building integrated, data-driven marketing motions in fast-growing B2B SaaS companies and can operate at both the strategic and executional levels.

You will report to the VP of Revenue Marketing and serve as a key GTM partner to Sales, RevOps, and Marketing leadership. This role carries direct accountability for the marketing-sourced and marketing-influenced pipeline across new-logo and expansion efforts.

What would you do if hired?

• Always-On Demand Generation
  • Drive MQL-to-SQL conversion through full-funnel campaign architecture; from top-of-funnel awareness to qualified pipeline handoff.
  • Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce.
  • Manage paid media budgets with a rigorous test-and-optimize cadence; own program ROI and CAC reporting.
  • Develop programs in partnership with ABX Campaign Architecture to drive account engagement and pipeline acceleration for target ICP accounts.
• Content Strategy & Thought Leadership Promotion
  • Lead content distribution strategy across owned, earned, and paid channels ensuring thought leadership assets (research reports, Gartner MQ, analyst content) are activated across every demand motion.
  • Collaborate with Product Marketing and Content teams to develop demand-generating content: webinars, whitepapers, case studies, solution briefs, and digital content sequences.
  • Drive awareness and new logo pipeline through brand amplification programs, including employee advocacy, partner co-marketing, and executive visibility.
  • Leverage editorial and content calendars to maintain consistent, campaign-integrated messaging across all channels.
• Digital Human & Webinar Programs
  • Own the webinar program end-to-end: strategy, topic selection, promotion, speaker coordination, production, and post-event lead nurture.
  • Expand digital event programming including virtual summits, customer spotlights, and co-hosted partner webinars.
  • Explore and pilot emerging digital human / AI avatar capabilities to scale thought leadership content delivery and engagement.
• SDR & AI SDR Leadership
  • Manage and develop the SDR team (and AI SDR platform, if applicable), setting quota frameworks, outreach sequencing strategy, and performance accountability.
  • Implement and iterate on AI SDR tools (e.g., Unify, 11x, Clay) to expand outbound reach with high-quality, personalized messaging at scale.
  • Build a tight inbound-to-SDR handoff process, ensuring SLA adherence and lead quality feedback loops with Marketing.
  • Define territory and account coverage strategy in coordination with Sales leadership and RevOps.
  • Maintain SDR dashboards and weekly reporting on meetings booked, pipeline contribution, and SDR-sourced revenue.

Qualifications

• 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience, with at least 4 years in a senior leadership role.
• Bachelor's degree in business, marketing, or a related field.
• Proven track record of building and scaling integrated demand programs that deliver measurable pipeline growth in mid-market and enterprise sales motions.
• Experience managing or closely partnering with SDR or BDR teams, with a working understanding of the inbound and outbound pipeline model.
• Background in content-led and thought leadership demand programs, not just paid media.
• Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel reporting.

Benefits

• Three weeks of vacation (starting year one).
• Wellness days and holidays to recharge.
• Parental leave and a generous benefits package.
• Monthly tech stipend.
• Recognition and career development opportunities.

Diversity, Equity, Inclusion, and Accessibility

As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are.

Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law.