[Hiring] Head of Demand Generation @OpenClinica LLC

Role Description

The Head of Demand Generation is responsible for building and scaling a predictable pipeline engine that drives revenue across OpenClinica’s business. This role owns end-to-end demand generation, including:

• Outbound
• Paid acquisition
• Campaign strategy
• Conversion optimization

With a singular focus on generating qualified pipeline that converts into revenue, the role spans multiple customer segments (academic institutions, biotech sponsors, and CROs) and supports both short-cycle and enterprise sales motions. This is a player-coach role, requiring both strategic ownership and hands-on execution. The individual will be expected to:

• Operate directly within campaigns, channels, and conversion flows
• Bring a strong point of view on how to efficiently generate and convert demand
• Operate with speed and accountability

Location: Fully Remote in the U.S.
Status: Full-time, Exempt
Reports to: Chief Executive Officer
Compensation: Base Salary Range= $195,000.00 - $225,000.00. This role is eligible for an annual performance-based bonus up to 15% of the base salary.

What You Will Do

• Own pipeline generation targets, including meetings booked, pipeline created, and cost per opportunity
• Define and prioritize target segments and campaign focus areas based on pipeline performance and opportunity size (e.g., academic vs biotech vs CRO, and sub-segments within each)
• Design and execute focused, segment-specific campaigns tied to defined ICPs and buying moments (e.g., active studies struggling to enroll, sponsors with fragmented workflows)
• Develop and refine high-converting offers (e.g., audits, performance reviews, workflow diagnostics) that drive engagement and accelerate sales conversations
• Own messaging effectiveness and value proposition clarity across campaigns, ensuring strong alignment between outbound, landing pages, and sales conversations
• Build and scale outbound-driven demand in close partnership with SDRs, ensuring tight coordination between marketing campaigns and sales execution
• Work directly with SDRs and AEs to improve pipeline quality, conversion rates, and sales feedback loops, including involvement in messaging, follow-up strategies, and deal progression insights
• Oversee paid acquisition efforts (search, retargeting, targeted campaigns) with a focus on high-intent demand capture and measurable ROI
• Own landing page strategy and conversion rate optimization, continuously improving conversion from visitor to meeting booked
• Establish and manage a clear demand generation operating cadence, including weekly performance reviews and rapid iteration cycles
• Build and maintain reporting that connects marketing activity to pipeline and revenue outcomes (spend → pipeline → revenue)
• Identify and implement opportunities to improve efficiency and performance across the demand generation funnel, including leveraging data, automation, and AI where appropriate

Qualifications

• Bachelor’s degree in a relevant field such as Marketing, Business, Communications, or related fields
• 7+ years in demand generation or growth marketing
• 3+ years of Leadership experience managing teams
• Work cross-functionally with sales and exec teams
• Proven track record of owning and delivering pipeline generation in a B2B SaaS environment
• Experience supporting both short sales cycles (transactional or volume-driven) and longer, enterprise sales cycles
• Strong working knowledge of outbound strategies, SDR workflows, paid acquisition, and conversion rate optimization
• Demonstrated ability to operate in a hands-on capacity, executing campaigns and solving problems directly
• Demonstrated ability to operate with speed and urgency, launching and iterating on campaigns quickly rather than over-planning or over-analyzing
• Must have directly owned a pipeline or revenue targets
• Experience working with CRM and marketing tools (e.g., Salesforce, marketing automation platforms, ad platforms)
• Strong communication skills and ability to align cross-functional teams around clear objectives
• Clear point of view on what drives effective demand generation and willingness to challenge assumptions
• Ability to operate in a fast-paced, evolving environment with a focus on speed, accountability, and results