[Hiring] Head of Conversion Rate Optimization @Impact Brands, LLC

Role Description

We're now looking for an experienced Head of Conversion Rate Optimization (CRO) (REMOTE) to lead our experimentation and conversion strategy across our portfolio of brands. This is a high-impact role for someone who combines strong analytical thinking with commercial awareness and knows how to turn customer behavior, data, and experimentation into measurable revenue growth.

• Own the CRO strategy and experimentation program across IMPACT BRANDS.
• Identify the biggest opportunities across our customer journey.
• Build a structured experimentation roadmap.
• Work closely with marketing, product, design, development, analytics, and brand teams to turn insights into measurable business results.

Qualifications

• Strong hands-on experience in CRO, experimentation, growth, e-commerce, or a closely related field.
• Proven experience building and managing experimentation programs that generated measurable business impact.
• Strong understanding of A/B testing methodology, experiment design, statistical significance, and test interpretation.
• Deep understanding of e-commerce funnels and customer behavior.
• Strong analytical skills and the ability to translate complex data into clear commercial decisions.
• Experience working with web analytics, experimentation, and behavioral analytics tools.
• Ability to prioritize opportunities based on expected impact, evidence, effort, and business objectives.
• Strong stakeholder management and cross-functional collaboration skills.
• Commercial mindset with a strong understanding of how CRO influences revenue, profitability, AOV, and customer value.
• Experience leading, mentoring, or developing CRO professionals.
• Excellent communication skills and the ability to influence senior stakeholders.

Requirements

• Strong hands-on experience in CRO, experimentation, growth, e-commerce, or a closely related field.
• Proven experience building and managing experimentation programs that generated measurable business impact.
• Strong understanding of A/B testing methodology, experiment design, statistical significance, and test interpretation.
• Deep understanding of e-commerce funnels and customer behavior.
• Strong analytical skills and the ability to translate complex data into clear commercial decisions.
• Experience working with web analytics, experimentation, and behavioral analytics tools.
• Ability to prioritize opportunities based on expected impact, evidence, effort, and business objectives.
• Strong stakeholder management and cross-functional collaboration skills.
• Commercial mindset with a strong understanding of how CRO influences revenue, profitability, AOV, and customer value.
• Experience leading, mentoring, or developing CRO professionals.
• Excellent communication skills and the ability to influence senior stakeholders.

Benefits

• Remote work - fully remote organization, allowing you to work from any location.
• Home office budget - allowance and the possibility to choose between a MacBook or a Windows-based workstation.
• Health and wellness budget - investment in your health is actively supported.
• More free time - enjoy 25+ working days of holidays.
• Volunteering - 2 paid days each year towards personal growth and community impact.
• Personal development opportunities - improve through online training.
• Professional growth - exceptional performance is recognized and rewarded.
• Achievement Bonus - annual bonus celebrating company successes.
• Exclusive access to our health and wellness products.
• Flatwork culture - influence the company right from the start.
• Team spirit - regular team-building activities and engaging online events.
• Welcome Package and other amazing perks to show appreciation for every team member.