[Hiring] Head of Content & Conversion @Hunt St

Role Description

We’re looking for a high-impact Head of Content & Conversion to execute an established brand strategy and directly connect content output to measurable pipeline growth. This role is ideal for a commercially minded operator who can lead production at speed while ensuring every piece of content contributes to lead generation and revenue outcomes.

• The Storyteller
  • Live and speak the brand across all content touchpoints, ensuring a cohesive and distinctive voice that reflects the company’s positioning and values.
  • Develop strategic and thematic campaign narratives that translate seamlessly across multiple conversion channels (paid ads, website, email, social, catalogues, and lead magnets).
  • Lead the creation of big campaign concepts and storytelling angles that connect brand messaging with measurable pipeline and revenue outcomes.
  • Ensure all content is not only conversion-focused but also emotionally resonant, on-brand, and strategically aligned with audience insights.
  • Translate brand strategy into compelling content themes, messaging frameworks, and creative directions that scale across funnel stages.
  • Act as the guardian of brand storytelling, maintaining consistency in tone, messaging hierarchy, and narrative across all assets and platforms.
• The Orchestrator
  • Manage and coordinate a network of freelance creatives (writers, editors, designers, photographers).
  • Oversee high-volume content production across web, email, and social platforms.
  • Ensure consistent brand voice, quality standards, and on-time delivery.
• The Conversion Specialist
  • Map all content initiatives to the marketing funnel and revenue goals.
  • Create and optimise conversion-focused assets such as paid ads, landing pages, email sequences, and lead magnets.
  • Track performance metrics (MQLs, SQLs, CTR, CVR) and continuously refine strategy based on data.
• The Distribution Engine
  • Own and execute the organic growth roadmap, including SEO/GEO and founder-led thought leadership channels.
  • Scale reach and visibility through strategic content distribution.
  • Identify new opportunities to expand audience acquisition and engagement.

Qualifications

• Commercial Acumen: Thinks like a business owner and aligns content strategy with revenue outcomes.
• Performance-Driven Content Expertise: Demonstrated success producing content that converts, not just attracts views.
• Strong portfolio of high-performing funnels, campaigns, or conversion assets.
• AI Leverage: Advanced user of AI tools for research, drafting, ideation, optimisation, and repurposing.
• Proven ability to dramatically increase output without compromising quality.
• Team Leadership: Experience sourcing, briefing, and directing freelance or contract creatives.
• Maintains a high quality bar while managing multiple deliverables simultaneously.

Ideal Candidate Profile

• Highly organised, execution-focused, and results-driven.
• Analytical thinker who thrives on testing, measuring, and improving.
• Fast-paced operator who can balance creativity with performance.
• Strategic mindset with hands-on capability.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).