[Hiring] Head of Brand @Firecrawl

Role Description

You'll own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

Qualifications

• 4+ years owning brand at a developer-facing or technical product company
• Someone who understands how developers think
• A writer first, producing short-form, sharp, opinionated copy
• Proven organic growth in search visibility and social reach for a technical product
• Comfortable working directly with founders
• Thinks about LLMs as a distribution channel
• Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social

Requirements

• Brand strategists who hand off execution to someone else are not a fit
• People who measure success in impressions and engagement rate over organic growth and real developer mindshare are not a fit
• Anyone who needs a brand playbook handed to them before they can start is not a fit

Benefits

• Salary that makes sense — $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure
• Own a piece — Up to 0.1% equity in what you're helping build
• Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded)
• Parental leave — 12 weeks fully paid, for moms and dads
• Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
• Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
• Team offsites — A change of scenery, minus the trust falls
• Sabbatical — 3 paid months off after 4 years
• Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids)
• Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance
• Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance
• Doctegrity telehealth — Talk to a doctor from your couch
• 401(k) plan — Retirement might be a ways off, but future-you will thank you
• Pre-tax benefits — Access to FSAs and commuter benefits (US-only)
• Pet insurance — Because fur babies are family too
• SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
• E-Bike transportation — A loaner electric bike to get you around the city

Interview Process

• Application Review — Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built.
• Intro Chat (~20 min) — Quick alignment call.
• Deep Dive Chat (~45 min) — Walk us through a real example.
• Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work.
• Paid Work Trial (1–2 weeks) — Work on a real brand problem.
• Decision — We move fast after the trial.