[Hiring] Head of B2C @SOUS

Role Description

Build and run the SOUS consumer business as its founder-level leader. You own our B2C brands end to end, with the funding, infrastructure and restaurant network already in place.

Today SOUS is known as B2B infrastructure: we help independent restaurants get found in AI search and take orders directly. But we are building the other side of that market too. Under the SOUS brand we run consumer brands where diners discover, order from and experience independent restaurants and chefs.

The Head of B2C is the managing director of our B2C brands. Not a marketing role, not a growth role: the actual P&L owner. You set the strategy, build and lead the team, own product direction together with our tech team, run the marketing engine, and decide how the brands grow, position themselves and connect.

This role is for an entrepreneur. There is no playbook to follow and no one above you in B2C to make the calls. You decide what to build, what to test, what to stop and where to bet. You start lean, hands-on and close to the product and the customer, and you grow the business and the team as the traction comes.

Your team

You lead the SOUS B2C business and report directly to our CCO and co-founder. You build your own team as the business grows, and you work closely with the founding team, our tech team and the B2B commercial team, who bring the restaurant and chef network you build on.

Tasks

Your focus:

• Own the B2C business end to end, including the full P&L of our B2C brands
• Find the fastest route to traction and scale for each brand, and decide how they connect
• Build the team from the ground up, starting hands-on yourself
• Own product direction together with our tech team
• Build a marketing engine that grows diners, orders and bookings efficiently

Key responsibilities:

• Write the B2C business plan: vision, strategy, targets and roadmap, and pitch it to the founders like you would to investors
• Own revenue, margin, acquisition cost and retention across the B2C brands
• Run fast experiments on proposition, pricing, channels and markets, and double down on what works
• Roll up your sleeves in the early phase: from launching campaigns to onboarding chefs and talking to diners
• Hire and lead the B2C team across marketing, content, operations and partnerships as the business grows
• Set the product roadmap together with tech and make the calls on what to build first
• Activate our restaurant and chef network on our B2C brands together with the B2B commercial team
• Build partnerships with chefs, venues and consumer brands to grow our dining experiences

Requirements

• You have founded, co-founded or been an early leader in a startup, ideally in consumer tech, marketplaces, food or experiences
• Real P&L ownership and a track record of taking a consumer product from early traction to growth
• A builder's mindset: comfortable with ambiguity, biased to action and happy to do the work yourself before you hire for it
• Strong product sense and comfort working closely with engineers and designers
• Data-driven in marketing and growth, with a strong feel for brand
• The ability to recruit, inspire and lead a team around a vision
• Fluent in English; Dutch is a plus

Benefits

• An entrepreneurial package built around ownership, discussed individually
• Uncapped bonus structure, tied to B2C results
• Stock options in SOUS through our employee stock option plan (ESOP), sized for a founder-level role
• 25 holiday days plus Dutch public holidays, and 8% holiday allowance
• Work from our headquarters on the Vijzelstraat in Amsterdam city centre, or remotely with regular time in Amsterdam
• Personal development budget and direct access to an experienced leadership team
• Laptop and the tools you need to do your best work
• An ambitious team of food lovers, great lunches and the occasional canal trip

Company Description

SOUS powers commerce for independent food entrepreneurs by turning every customer touchpoint into revenue. Our AI-driven vertical SaaS platform unifies visibility, commerce and customer marketing in one place, replacing a fragmented stack of tools with a single system built for food entrepreneurs.