Role Description
They're looking for a world-class Head Of Affiliate and Partnerships to own and scale their creator and affiliate program across four markets - and make it a meaningful revenue channel. The successful candidate will build this from the ground up with full ownership, reporting directly to the founder.
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Program strategy & growth:
Build and scale the affiliate program - platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU.
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Creator & influencer recruitment:
Identify, pitch, and onboard fitness, wellness, and lifestyle creators - from nano-influencers to major partners - across Instagram, TikTok, YouTube, and podcasts.
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Partner relationship management:
Act as the primary contact for all affiliate and creator partners. Drive activation, content output, and long-term retention through proactive relationship building.
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Content & campaign coordination:
Brief partners on product launches, seasonal campaigns, and brand messaging. Ensure content aligns with the brand's voice and clean-label positioning.
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Performance analytics & reporting:
Own the data: track clicks, conversions, CAC, and attributed revenue by partner and channel. Present clear ROI reporting and optimization recommendations monthly.
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International market expansion:
Develop region-specific strategies for Canada, the UK, and EU - including local platform differences, creator markets, and compliance considerations (FTC, ASA).
Qualifications
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4+ years running affiliate or creator partnership programs for a DTC or e-commerce brand
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Deep familiarity with platforms such as Impact, ShareASale, Rakuten, or similar affiliate networks
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Proven track record of growing a program to meaningful revenue scale ($1M+ attributed)
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Strong negotiation skills: comfortable structuring deals from flat-fee to revenue share
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Data-driven: fluent in attribution, incrementality, and ROI measurement
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Experience across at least 2 of the 4 markets: US, Canada, UK, EU
Requirements
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Background in health, fitness, wellness, or supplement brands
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Existing creator relationships in the fitness/nutrition space
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Experience with Shopify Plus and Amazon affiliate/influencer programs
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Comfort working directly with a founder in a fast-moving, low-bureaucracy environment
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Familiarity with FTC and ASA disclosure requirements across markets
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Experience managing brand ambassador programs alongside traditional affiliate
How We'll Measure Success
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30 days: Platform selected and program structured
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90 days: 50+ active partners recruited and producing content
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6 months: Clear channel ROAS and attribution model live
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Year 1: Affiliate becomes a top-3 DTC revenue driver for them