[Hiring] Head of Acquisition @Duelbits

Role Description

We're hiring a Head of Acquisition to own and scale Duelbits' always-on acquisition channels: affiliates, paid media, SEO, and emerging Web3 channels. This is a senior, commercially accountable role with direct responsibility for FTD growth, eCPA efficiency, and early-lifecycle player value across these channels. You'll build an engine that delivers consistent, predictable volume every week and scales without losing efficiency.

• Define and execute acquisition strategy across affiliates, paid media, SEO, and Web3-native channels.
• Build an always-on foundation that delivers a stable, growing FTD baseline.
• Own and dynamically allocate budgets based on eCPA, incremental return, LTV:CAC, and market opportunity.
• Build a diversified channel mix that reduces dependency on any single channel or partner and supports sustainable growth.
• Use the sports fixture calendar to keep acquisition relevant week to week.
• Identify and test emerging platforms relevant to crypto-native and digitally native audiences.
• Work with Product to optimise onboarding, landing pages, and conversion flows.

Qualifications

• 5+ years in acquisition, growth roles with a crypto native iGaming brand.
• A proven track record scaling always-on acquisition across affiliates, paid media, and organic channels, while keeping unit economics healthy.
• Deep understanding of affiliate economics (CPA, rev share, hybrid, NGR), including managing eCPA across blended deal structures.
• Commercial ownership of budgets, forecasting, and ROI optimisation.
• A data-driven approach to LTV/CAC, incremental returns, and cohort analysis.
• Experience leading and scaling teams in fast-paced, remote environments.
• Excellent negotiation skills across affiliates, agencies, and commercial partners.

Requirements

• Own the affiliate programme end to end: onboarding, negotiation, optimisation, and performance management.
• Structure and optimise commission models (CPA, rev share, hybrid) based on player value and long-term profitability.
• Manage affiliate platforms and ensure accurate tracking, attribution, and reporting.
• Build and maintain relationships with high-performing affiliate partners.
• Monitor affiliate activity for brand and regulatory compliance.
• Oversee all paid acquisition channels (Meta, TikTok, Google, programmatic, display, and others).
• Own SEO strategy as a long-term, compounding organic channel.
• Own attribution infrastructure and cross-channel tracking (Voluum or equivalent).
• Drive continuous testing across creatives, targeting, and conversion funnels.
• Manage agency and partner performance against ROI targets.
• Navigate crypto-related advertising constraints and build durable, scalable solutions.
• Work closely with the Streamer Manager so creator activity and always-on channels reinforce each other.
• Make sure creator and streamer traffic is tracked and attributed consistently within the wider acquisition reporting.
• Align on budget, eCPA benchmarks, and player quality so performance can be compared fairly across channels.
• Support campaigns and tentpole moments by making sure always-on channels are ready to capture the demand they create.
• Own the always-on acquisition P&L, delivering against FTD, eCPA, payback, and revenue targets.
• Forecast channel performance and track against KPIs on an ongoing basis.
• Produce structured reporting on performance and strategic outlook.
• Work with Finance on reconciliation of affiliate, media, and partner costs.
• Lead and scale a high-performing team across affiliates, paid media, SEO, and analytics.
• Set clear performance expectations, KPIs, and accountability frameworks.
• Build a team and structure that can grow with the business, rather than relying on individual heroics.
• Establish strong cross-functional alignment and reporting.
• Provide data-driven insight on performance, market trends, and competitive positioning.
• Present acquisition strategy and results to senior leadership and key stakeholders.
• Collaborate across the Streamer Manager, CRM, VIP, Social, and Product to align acquisition with lifecycle performance.

Benefits

• Competitive commercial terms with performance-linked incentives.
• Fully remote collaboration.
• High ownership and direct impact on growth and revenue.
• The opportunity to build and scale a core revenue-driving function.
• A high-performing, data-driven global team.