[Hiring] Head of Acquisition @Duelbits

Role Description

We’re looking to engage a Head of Acquisition to own and scale Duelbits’ full acquisition engine across all channels. This is a senior, commercially accountable role with direct responsibility for FTD growth, CPA efficiency, and early-lifecycle player value. You will define strategy, allocate budget, and continuously optimise performance across affiliates, creators, paid media, and emerging crypto-native channels.

Working closely with CRM, VIP, Social, Product, and Partnerships, you will ensure acquisition feeds high-quality players into the broader lifecycle, from first touch to long-term value.

What you’ll be doing

• Acquisition Strategy & Channel Ownership
  • Define and execute end-to-end acquisition strategy across affiliates, creators, streamers, paid media, SEO, and Web3-native channels.
  • Own and dynamically allocate acquisition budgets based on CPA, LTV:CAC, and market opportunity.
  • Build a diversified acquisition mix to reduce channel dependency and unlock scalable growth.
  • Identify and test emerging platforms relevant to crypto-native and Gen-Z audiences.
  • Collaborate with Product to optimise onboarding, landing pages, and conversion flows.
• Affiliate Programme Ownership
  • Own the affiliate programme end-to-end: onboarding, negotiation, optimisation, and performance management.
  • Structure and optimise commission models (CPA, rev share, hybrid) based on player value and profitability.
  • Manage affiliate platforms and ensure accurate tracking, attribution, and reporting.
  • Build and maintain relationships with high-performing affiliate partners.
• Creator, Streamer & Influencer Growth
  • Scale Duelbits’ creator and streamer ecosystem across key platforms (Twitch, YouTube, Kick, TikTok, X).
  • Structure commercial agreements, incentives, and performance frameworks.
  • Collaborate with Social and community teams to amplify reach and engagement.
  • Identify and activate high-impact KOL and influencer opportunities across gaming, crypto, and sports.
• Paid Media & Performance Marketing
  • Oversee all paid acquisition channels (Meta, TikTok, Google, programmatic, display, etc.).
  • Own attribution infrastructure and cross-channel tracking (e.g. Voluum or equivalent).
  • Drive continuous testing across creatives, targeting, and conversion funnels.
  • Manage agency and external partner performance against ROI targets.
  • Navigate crypto-related advertising constraints and unlock scalable solutions.
• Revenue & Commercial Accountability
  • Own acquisition P&L, delivering against FTD, CPA, and revenue targets.
  • Forecast channel performance and track against KPIs on an ongoing basis.
  • Produce structured reporting on acquisition performance and strategic outlook.
  • Work closely with Finance on reconciliation of affiliate, media, and partner costs.
• Leadership & Team Development
  • Lead and scale a high-performing acquisition team across affiliates, paid media, creators, and analytics.
  • Set clear performance expectations, KPIs, and accountability frameworks.
  • Build internal capability and support team development as the function grows.
  • Establish strong operational cadence, reporting, and cross-functional alignment.
• Stakeholder & Market Alignment
  • Provide data-driven insights on performance, market trends, and competitive positioning.
  • Present acquisition strategy and results to senior leadership and key stakeholders.
  • Collaborate across CRM, VIP, Social, and Product to align acquisition with lifecycle performance.

Qualifications

• 5+ years’ experience in acquisition, growth, or commercial roles within iGaming, sportsbook, or online casino.
• Proven track record scaling acquisition across affiliates, paid media, creators, and organic channels.
• Deep understanding of affiliate economics (CPA, revenue share, hybrid, NGR).
• Strong performance marketing and attribution experience (Voluum, GA, Appsflyer or similar).
• Strong commercial acumen with ownership of budgets, forecasting, and ROI optimisation.
• Experience leading and scaling teams in fast-paced, remote environments.
• Excellent negotiation skills across affiliates, creators, and commercial partners.
• Data-driven mindset with strong understanding of LTV/CAC and cohort analysis.

Advantageous Experience

• Experience within crypto-native or Web3 environments.
• Familiarity with token partnerships, DeFi integrations, and community-led acquisition.
• Understanding of sportsbook or prediction market acquisition dynamics.
• Existing network within iGaming affiliates, creators, or media partners.
• Exposure to AI tools for marketing optimisation and automation.

Benefits

• Competitive commercial terms with performance-linked incentives.
• Fully remote collaboration.
• High ownership and direct impact on growth and revenue.
• Opportunity to build and scale a core revenue-driving function.
• Work alongside a high-performing, data-driven global team.

Location

Remote

Department

Marketing

Employment Type

Full-Time

Minimum Experience

Senior Manager/Supervisor

Compensation

Competitive compensation