Role Description
The Guest Engagement Strategist is a strategic advisor to PAR’s restaurant brand customers and a valued advisor to our internal teams. This client-facing role owns consulting engagements focused on loyalty program and campaign strategy optimization for small and mid-size brands, and plays a key role on more complex engagements, such as full program designs and restructures.
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Build deep knowledge of Punchh and its connection with the restaurant tech stack (POS, online ordering, payments, and third-party tools).
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Work closely with other PAR teams (Sales, Product, Implementation, Managed Services, and Customer Success) to deliver real business results for PAR’s customers.
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Combine sharp analytical thinking with polished client communication skills.
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Desire to grow into a senior advisory role over time.
Qualifications
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Bachelor’s degree or equivalent professional experience.
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2+ years in customer experience, loyalty, CRM, or digital marketing strategy.
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Exposure to loyalty or CRM programs for restaurant or other consumer brands.
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Hands-on experience with campaign management (including major CRM/ESP platforms such as Salesforce, Braze, Klaviyo, etc.), consumer segmentation, and performance analysis.
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Comfort learning technical concepts — integrations, data flows, platform configuration — and explaining them to non-technical audiences.
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Understanding of fundamental financial and accounting concepts and comfort using financial terminology to communicate ideas and analysis.
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Enthusiasm for using AI tools to accelerate work — paired with the discipline to check the output against analysis.
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Demonstrated success collaborating across functions and working directly with clients or business partners.
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Proficiency in the Microsoft Office suite (heavy use on a daily basis):
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Excel: analysis, modeling, reporting.
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PowerPoint: building polished, professional presentations.
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Word/Outlook: professional communication and documentation.
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Strong organizational and multi-tasking skills — able to juggle multiple accounts and projects.
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Strong presentation and communication skills — comfortable presenting to stakeholders at all levels.
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Team-player mindset — willing to jump in and help when needed, while balancing individual and team priorities.
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Coachability — open to feedback and eager to grow within the role.
Requirements
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Prior consulting or agency background.
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Familiarity with loyalty software platforms (Punchh, Paytronix, Session M, etc.).
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Familiarity with CRM/ESP/SMS platforms (Braze, Klaviyo, Attentive, etc.).
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Experience with POS, online ordering, CDP, or other marketing technology applications.
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Tableau, SQL, financial modeling, and/or market research skills.
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Restaurant or hospitality industry experience.
Benefits
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Loyalty Program Strategy & Optimization
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Own program optimization engagements for small and mid-size restaurant brands, from analysis through recommendation.
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Support senior team members on complex program designs and restructures — leading analysis workstreams and contributing recommendations.
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Contribute to strategy sessions that define target KPIs, business rules, and program health measures.
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Monitor client program performance, analyze guest behavior and segmentation, and identify opportunities to improve engagement, retention, and ROI.
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Stay on top of market trends in guest engagement and loyalty.
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Product & Ecosystem Knowledge
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Build working knowledge of how Punchh integrates with POS systems, online ordering providers, payments, ESPs, CDPs, and third-party apps.
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Help clients understand how the capabilities and constraints of their technology stack affect guest experience and loyalty strategy.
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Campaign & CRM Strategy
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Develop automated and targeted marketing campaigns to maximize guest engagement across loyalty, CRM, and SMS channels.
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Provide analysis of and recommendations on guest segmentation, targeting, and testing to improve campaign performance.
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Partner with PAR Managed Services to ensure campaign execution achieves client business objectives.
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Cross-Functional Collaboration
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Support Managed Services, Loyalty Program Restructures, and Customer Success colleagues with ad hoc analysis and advisory work.
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Participate in new customer sales and existing customer renewal efforts as a strategic advisor and subject matter expert.
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Work with Implementation teams during program launches and restructures.
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Data Analysis & Storytelling
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Use Excel, Tableau, and other Business Intelligence tools to analyze program and campaign performance, model financial impacts, and identify growth opportunities.
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Build and present clear, executive-ready presentations to communicate research findings, performance analysis, and strategic recommendations.
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Artificial Intelligence
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Use the team’s AI tools to work faster, while developing the domain expertise and analytical skills to judge whether the output is accurate and relevant.
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Follow team standards for protecting client data and PAR’s proprietary methods when using AI.
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Growth & Enablement
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Effectively use and help improve the team’s playbooks, frameworks, and consulting resources.
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Contribute to internal training and knowledge sharing across Strategy & Execution, Sales, Customer Success, and Implementation teams.
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Grow your advisory and technical skills with coaching from senior team members.
Interview Process
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Interview #1: Video Screen with Talent Acquisition Team (via MS Teams)
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Interview #2: Video interview with the Hiring Manager (via MS Teams)
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Interview #3: Presentation video interview with the Team (via MS Teams)
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