Role Description
We are seeking a high-leverage, systems-driven GTM Engineer (Demand Generation) to own the top of the funnel for both of our motions: direct outbound to advertisers and partner recruitment outbound to PPC agencies for our referral program. This is the classic GTM performance high-velocity, "AI-First" performance channel role.
You will serve as the architect and operator of our entire demand engine:
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The scored account universe, built with our data contractor: advertiser tiers, and agencies by portfolio size and vertical
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Cold outbound infrastructure end-to-end: domains, warmup, deliverability, sequencing, reply handling
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AI-assisted personalization at scale; we are an AI-native company and expect LLMs used as infrastructure, not as a writing toy
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Partner-recruitment sequences pitching our commission program to agencies (50% year one for Certified partners; the program sells itself when it reaches the right inbox)
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Retargeting against the named account list; full-funnel reporting from signal to audit to trial to paid
Qualifications
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You've personally built an outbound system that booked revenue-generating meetings and can show the numbers
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You understand Google Ads and Meta Ads well enough to write credibly to the people who run them
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Hands-on with Clay (or equivalent), Smartlead/Instantly/Apollo, enrichment APIs, webhooks
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You can explain SPF, DKIM, DMARC, and warmup without Googling
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You treat agencies as a second ICP with different psychology: heavily pitched, margin-sensitive, motivated by client retention and passive revenue
Requirements
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3-6+ Years in Outbound/Growth Systems: Proven experience building and operating cold outbound engines that booked revenue-generating meetings in a B2B SaaS or high-velocity agency environment. You can show the numbers: list size, reply rate, meeting rate, pipeline attributed.
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Signal-Based Targeting: Concrete experience constructing scored account universes from external signals (spend intelligence, ad libraries, technographics, job postings) rather than buying static lists. You treat targeting as a data problem, not a database purchase.
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Deliverability Ownership: You have personally owned sending infrastructure end-to-end: domain architecture, warmup, SPF/DKIM/DMARC, inbox placement monitoring, and recovery from deliverability incidents. No handing this off.
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AI-Native Execution: LLMs are infrastructure in your workflow, not a drafting toy. You have built personalization, enrichment, or reply-handling systems in which a model runs within the pipeline under guardrails you designed.
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Full-Funnel Accountability: You measure yourself on booked meetings, show rates, and downstream conversion quality, never on sends and opens. Track record of killing your own campaigns when the data said so.
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Dual-Audience Range: Ability to write credibly to two very different buyers: performance marketers who will smell a generic sequence instantly, and agency owners who are pitched daily and filter for vendors that make them look good.
Technical Proficiency
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Paid Media Literacy: (Working Level) Enough Google Ads and Meta Ads fluency to speak the ICP's language: campaign types, CPCs, ROAS, invalid traffic. You will be writing to people who live in these platforms daily.
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Sequencing & Sending Infrastructure: (Expert Level) Smartlead, Instantly, Apollo, or equivalent, including multi-domain setups, rotation, and reply routing.
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Enrichment & Signal APIs: Working fluency with SEMrush/SpyFu, Meta Ad Library, technographic trackers (BuiltWith/Wappalyzer class), and people-data providers; comfort consuming REST APIs and webhooks directly.
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HubSpot CRM Ecosystem: Strong proficiency in pipeline structures, custom properties, and attribution instrumentation so every meeting traces to its sourcing signal.
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Automation Engineering: Strong execution knowledge of workflow automation (n8n, Make, Zapier, or native AI-agent integrations) connecting the stack without engineering support.
Logistics
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Remote, async-first team culture.
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Must have overlapping availability for live syncs between 7 AM and 2 PM EST.
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Full-time, long-term leadership position.
Benefits
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Competitive salary - Compensation that reflects your expertise and contributions.
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High-impact role β Youβll be leading product decisions in a company that values speed, innovation, and customer obsession.
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Hands-on environment β We operate lean, so your contributions will be direct and meaningful.
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Fast-growing industry β AdTech / MarTech is a quickly evolving space, making this an exciting space to be in.