[Hiring] GTM and Campaign Lead @T-Mobile

Role Description

The Go To Market & Campaign Lead is responsible for ensuring that national momentum and local execution work together effectively. This role involves:

• Owning end-to-end planning and execution for seasonal campaigns such as Back to School, Moving Season, and Holiday Shopping.
• Translating national creative and timing into locally executable field programs with appropriate tactics, channels, and audiences.
• Determining how national initiatives land in the field, including local messaging and market-level execution.
• Creating a field playbook that regional teams can utilize effectively.

Working Conditions:

• Remote role with periodic travel to regional markets and national team locations.
• Cross-functional engagement with national marketing partners and field-level teams.
• Operates on a seasonal marketing calendar with higher intensity during certain periods (Q4, back-to-school window, major product launches).

Qualifications

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 5+ years in marketing, GTM, or field operations, with at least 2 years in a role translating national strategy into local execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end.
• Strong project management skills; comfortable managing multiple workstreams against hard deadlines.
• Ability to synthesize complex national initiatives into clear, actionable field guidance.
• Comfortable operating in a high-velocity environment.
• Experience in telecom, broadband, or a subscription-based consumer business preferred.
• Familiarity with direct-to-consumer local marketing tactics preferred.
• Experience working at the intersection of national brand marketing and local field execution preferred.
• Background in campaign measurement and reporting preferred.
• At least 18 years of age.
• Legally authorized to work in the United States.

Requirements

• Seasonal Campaign Planning & Execution:
• Own the field marketing strategy for primary seasonal campaigns.
• Translate national campaign briefs into field-ready playbooks.
• Build campaign calendars with clear start/end dates and budget allocation guidance.
• Partner with national creative and media teams for Fiber-specific messaging.
• Track campaign performance and feed results into future planning.
• Go-To-Market Translation:
• Serve as the field team's GTM translator for national initiatives.
• Develop field-readiness packages for each national initiative.
• Identify and solve for execution gaps created by national initiatives.
• Maintain a GTM launch calendar for field team visibility.
• Partner with Sr. Manager to flag misaligned national plans.
• Cross-Functional Coordination:
• Manage timing and sequencing of campaign and GTM deliverables.
• Serve as the point of contact for national marketing partners.
• Coordinate with Field Marketing Strategy & Planning Lead for alignment.

Benefits

• Medical, dental, and vision insurance.
• Flexible spending account.
• 401(k) plan.
• Employee stock grants and stock purchase plan.
• Paid time off and up to 12 paid holidays.
• Paid parental and family leave.
• Childcare subsidy and family building benefits.
• Tuition assistance and college coaching.
• Short- and long-term disability coverage.
• Voluntary insurance options (AD&D, accident, life, disability, long-term care).
• Mobile service & home internet discounts.
• Access to commuter and transit programs.