[Hiring] Strategic Events Manager @DivIHN Integration

Role Description

Our client is looking for a Strategic Events Manager, Campaigns to own end-to-end campaign planning for Strategic Events. This person will be the connective tissue between Client's flagship event moments: our annual user conference, quarterly virtual summits, and Tier 1 third-party tradeshows, and the demand generation engine that drives registrations, pipeline, and brand awareness around them.

• Understand how events work: planning, promoting, and driving attendance.
• Set registration targets and build multi-channel plans to achieve them.
• Ensure cross-functional team accountability.
• Build repeatable playbooks rather than reinventing the promo plan for every event.
• Find creative, out-of-the-box ways to build hype internally and externally.

Scope of Events (Subject to change):

• Client-Hosted Events
• Client Forward: Client's annual in-person & virtual user conference
• Virtual Summits: 4-6 per year, held quarterly, ranging in size from 5k to 20k+ registrants
• Third-Party Events: RSAC, Black Hat, Crowdstrike Fal.Con, Microsoft Ignite, AWS re:Invent

Key Responsibilities

• Own and manage the demand generation strategy, planning, and execution for strategic events.
• Build and maintain a repeatable promotional playbook for Client-hosted and third-party events.
• Partner with key stakeholders across Web, Digital, Field Marketing, MOPs, and Inside Sales to set registration targets and develop plans to achieve them.
• Own and maintain the GTM promo calendar for each event, ensuring on-time execution.
• Run weekly promo sync calls, keeping cross-functional partners aligned and accountable.
• Operate with a test-and-learn mindset; measure, report on, and iterate on promo performance across channels and events.

Qualifications

• 5+ years of Marketing demand generation experience, including demand generation or integrated campaign management at a B2B company.
• Strong understanding of how events work, with hands-on experience planning, promoting, and executing them.
• Master project manager with immaculate attention to detail and the ability to run multiple concurrent event promo cycles.
• Highly creative strategist and execution powerhouse able to bring fresh ideas to both internal hype-building and external promotion.
• Strong analytical skills with a focus on registration, pipeline, and ROI metrics.
• Excellent written and verbal communication skills; able to present plans and results to stakeholders and executives.
• Standout cross-functional collaborator, with the relationship-building skills to align Web, Digital, Field, Sales, and Marketing Operations around a shared plan.

Tools & Systems

• Google Suite
• Tableau
• Salesforce
• Asana
• Outreach
• Event Platforms (Goldcast, Swoogo, Cvent, etc.)

Interview Process Highlights

Candidates should be prepared to:

• Put together a sample demand gen/promotional plan for ClientForward, our annual user conference.
• Leverage Paid Digital, Email, Web, and Sales teams over a 16-week promo window to hit the registration target.
• Discuss systems to support the plan with Marketing Operations.
• Bring out-of-the-box ideas for both internal hype and external promotion.

Registration targets:

• Virtual Experience: 10,000+ registrants to attend the live stream.
• In-Person Experience: 2,000+ in-person attendees (primarily customers & prospects).