[Hiring] Growth Strategist @Maneuver Marketing

Role Description

We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience , managing at least $1M per month in ad spend to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it’s no longer enough to work inside ad accounts. Effective marketing requires:

• Critical thinking
• Conducting deep research
• Translating insights into ideas
• Implementing those ideas

As a Growth Strategist at Maneuver, you will lead a product marketing team comprising:

• Copywriter
• Creative strategist
• Designer
• Media buyer

You’ll grow 2 flagship products and collaborate with cross-functional teams essential to grow a product to $100M+ a year profitably.

What You’ll Do

• Strategic Growth Planning & Opportunity Discovery
  • Own the development and iteration of Meta-led growth strategies.
  • Identify bottlenecks and opportunities through structured root-cause analysis.
  • Uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products.
  • Analyze product performance and map learnings to Maneuver’s products.
  • Prioritize high-leverage initiatives balancing short-term profitability with long-term breakthroughs.
  • Act with urgency to gather new signals and adapt strategy in-market.
  • Focus team energy on the highest-ROI initiatives.
• Deep Market & Customer Research
  • Lead a continuous discovery process to inform positioning and media execution.
  • Conduct social listening across various platforms to surface consumer insights.
  • Dive into product-level inputs to sharpen value propositions.
  • Run deep competitive audits to identify messaging gaps.
  • Triangulate insights into clear strategic actions.
• Media Strategy
  • Design and manage high-performance Meta ad systems.
  • Architect account structures for clean data capture.
  • Execute and evolve bid strategies based on business context.
  • Build creative testing matrices and scale frameworks.
  • Ensure media execution aligns with strategic hypotheses.
• Creative Strategy & Messaging Architecture
  • Provide a bird’s eye view of the creative ecosystem.
  • Co-own the high-level creative roadmap.
  • Map current messaging by awareness level and sophistication.
  • Assess congruence of ads, offers, and funnels with messaging strategy.
  • Refine angles and creative direction based on performance signals.
• Funnel Strategy, CRO & Project Ownership
  • Own funnel strategy and end-to-end project execution.
  • Identify funnel bottlenecks and CRO opportunities.
  • Define changes needed and translate into clear briefs.
  • Collaborate with tech team for implementation.
  • Ensure tight feedback loops post-launch.
• Collaboration
  • Act as the connective tissue between strategy, media, creative, and partners.
  • Provide strategic and CRO briefs aligned on performance goals.
  • Partner closely with creative teams for execution.
  • Collaborate with media buyers on test design and optimization.
  • Build a high-ownership culture with clear accountability.
• Data Fluency & Performance Optimization
  • Design and interpret measurement frameworks.
  • Read metric pairs to isolate constraints.
  • Run regular performance cadences and document learnings.
  • Track key metrics and make ROI-based calls in real time.

Qualifications

• At least 3 to 7 years of relevant experience working with DTC brands as a media buyer / Growth Strategist.
• Strong “builder” desire with a mission-driven culture.
• Strong analytical skills to work with data and analyze metrics.
• Persuasion skills with experience in direct response copywriting.
• Strong media buying skills managing ad budgets profitably.
• Strong project management skills to identify outcomes and implement initiatives.
• Strong project coordination skills to work with multiple partners.
• Resourcefulness, organization, independence, and problem-solving abilities.
• Interest in creative performance and testing.

Work Arrangement

• This is a full-time position with a remote work arrangement.
• Work hours: Monday to Friday, 10am to 7pm SGT (GMT+8).
• Coordinate with the team for at least 3 overlap hours a day in the SGT timezone.
• Preferably time zones are between GMT and GMT+2.