[Hiring] Growth Retention Manager @Trafilea

Role Description

Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.

• Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.
• Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
• Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.
• Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.
• Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.
• Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.

Qualifications

• 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.
• 5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology.
• Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement, with a strong understanding of what drives repeat purchases and loyalty.
• Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.
• Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments.
• Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention.
• Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field.
• Advanced English is required; Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses.

Benefits

• 100% Remote
• USD competitive salary
• Paid time off
• Be part of a dynamic, diverse, and talented global team.

Company Description

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

• Over $1B+ in cumulative revenue
• 12M+ customers
• 500+ talents across 19 countries
• We own and operate our own digitally native brands, with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.