[Hiring] Growth Marketing Strategist @Instrumental Group

Role Description

Instrumental is growing, and we are looking for a Growth Architect to help lead client growth across our award-winning team. This role is internally known as a “Growth Architect,” reflecting its strategic scope and impact.

This is not a traditional marketing role. As a Growth Architect, you are the strategic owner of client growth, responsible for:

• Connecting business goals to execution
• Aligning teams
• Turning complexity into clear, measurable momentum

You bring together growth strategy, performance insight, and platform expertise to drive meaningful impact. If you thrive in agency life, know how to lead both clients and internal teams with confidence, and enjoy turning complex challenges into clear, actionable plans, you will feel right at home here.

Qualifications

• BA/BS degree or equivalent experience
• 5–7 years in a client-facing marketing or growth strategy role, agency experience preferred
• Proven track record of driving measurable growth through strategic initiatives
• Strong communication, prioritization, facilitation, and leadership skills
• Demonstrated experience working in HubSpot and leveraging it as a growth platform
• Strong understanding of digital marketing channels including:
  • Content
  • Email
  • Paid Media
  • SEO
  • Conversion Paths
  • Lifecycle Marketing
• Ability to translate business goals into actionable growth plans
• Curiosity and practical experimentation with AI tools and AI-enabled ways of working

Requirements

• Build strong, lasting client relationships rooted in trust, accountability, and strategic value
• Ensure clients understand what we are doing, why it matters, and what happens next
• Drive renewal readiness by consistently connecting our work to value, outcomes, and future opportunity
• Identify opportunities for growth and upsell, when they serve the clients' goals
• Align channel execution with overarching growth strategy
• Connect reporting to interpretation; not just documentation
• Hold internal teams accountable for outcomes, not just activity
• Apply deep HubSpot knowledge
• Identify opportunities central to the HubSpot product suite, workflows, campaigns, segmentation, automation, and reporting
• Bridge marketing, sales, and systems
• Lead business goal definition, prioritization, and strategic planning
• Design campaign and loop architecture that drives sustainable demand
• Continuously evolve strategy based on performance, insights, and changing business needs
• Bring a point of view, not just a list of options

Benefits

• Medical, dental, and vision insurance
• Short-term and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays plus generous PTO
• Quarterly incentive plan
• A close-knit, supportive team that genuinely cares about the work and each other