Role Description
We're looking for a Growth Marketing Specialist to join our North America marketing team working for the Senior Growth Marketing Manager on account-based marketing programs and field initiatives. This is a wonderful entry point for an early-career marketing professional β someone with 1β2 years of experience (or a recent grad with relevant internships or coursework) who's curious, organized, and excited to grow.
You won't be thrown in the deep end alone. You'll be part of a collaborative, supportive team that includes the Senior Growth Marketing Manager, sales development representatives (SDRs), and account executives β all working toward shared goals and celebrating shared wins. This role is designed to help you build real expertise in modern B2B marketing, and we see it as a natural stepping stone toward a Senior Marketing Manager role over time.
If you're someone who loves bringing order to complexity, takes pride in follow-through, and gets energized by seeing a plan come to life β you'll feel right at home here.
What You'll Be Working On
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Campaign & Event Execution:
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Collaborate with the Senior Growth Marketing Manager to plan and execute field events like executive dinners, roundtables, and webinars.
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Own the logistics and ensure a great experience for everyone involved.
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Research and book venues, catering, and meeting spaces.
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Send invitations, confirmations, and follow-up communications to prospects and customers.
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Keep event registration, attendee lists, and pre/post-event details organized.
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Support coordinated sales outreach initiatives by preparing lists and materials.
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Data & CRM Management:
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Keep lead, contact, and account data accurate and up to date in Salesforce.com.
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Log inbound leads and event attendees into the CRM promptly.
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Support HubSpot workflows by updating records, tagging contacts, and maintaining clean data.
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Pull reports and dashboards to track campaign performance and engagement.
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Outreach & Prospect Communications:
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Send outbound email invitations and nurture sequences to targeted prospect lists.
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Partner with SDRs for timely follow-up on event leads.
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Help organize and maintain prospect and account contact lists for campaigns.
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Campaign Operations & Logistics:
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Coordinate with vendors, manage shipments, and ensure event materials arrive as needed.
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Track budgets, purchase orders, and receipts for events and campaigns.
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Contribute to campaign briefs, one-pagers, and supporting materials.
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Keep project timelines and task trackers current.
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AI-Assisted Execution:
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Use AI tools (like ChatGPT and Claude) to draft communications and summarize research.
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Help surface campaign performance insights using AI assistance.
What We're Looking For
Required Qualifications
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1β2 years of experience in marketing, field marketing, demand generation, event coordination, or a related area β or a recent graduate with strong internship or project experience.
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Bachelor's degree in Marketing, Business, Communications, or relevant work experience.
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Hands-on experience or strong familiarity with Salesforce.com or HubSpot.
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Excellent organizational skills and attention to detail.
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Strong written and verbal communication skills.
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Self-motivated and dependable in a remote environment.
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AI Fluency: Comfortable using AI tools for drafting outreach, summarizing research, or organizing data.
Nice to Have
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Experience supporting B2B marketing at a SaaS or technology company.
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Familiarity with account-based marketing concepts and target account strategies.
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Experience coordinating or attending in-person field events.
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Genuine enthusiasm for AI tools.
Benefits
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10 paid holidays annually.
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Unlimited PTO.
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Matching 401K Plan (25% of employee's contribution up to the IRS max).
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Health insurance (PPO and HDHP/HSA plans offered).
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Dental insurance.
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Vision insurance.
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Life insurance (1x employee salary).
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Short-term disability (employer paid).
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Long-term disability (employer paid).
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Flexible Spending Plan (medical and dependent).