Role Description
We are looking for a dynamic and data-driven Growth Marketing Specialist to help drive innovative acquisition strategies and increase loan application submissions. This role sits at the intersection of marketing, analytics, and experimentation.
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Drive Application Growth
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Develop and execute strategies to increase loan applications across key markets
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Identify new channels and opportunities to reach prospective students
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Experimentation & Innovation
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Design, test, and scale innovative marketing campaigns (digital, partnerships, content, etc.)
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Continuously experiment with new ideas and optimize based on performance
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Data-Driven Decision Making
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Analyze funnel performance, campaign metrics, and user behaviour
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Identify bottlenecks and opportunities to improve conversion rates
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Audience & Channel Expansion
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Explore new ways to reach and engage target segments (students planning to study abroad)
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Work on creative outreach strategies tailored to different geographies and personas
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Execution Excellence
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Own end-to-end execution of campaigns - from concept to launch to optimization
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Collaborate cross-functionally with content, product, and partnerships teams
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Performance Tracking
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Monitor KPIs such as leads, applications, CAC, and conversion rates
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Maintain a strong focus on ROI and scalable growth
Qualifications
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Bachelorβs degree or equivalent
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2β5 years of experience in growth marketing, performance marketing, or a similar role
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Strong analytical mindset with the ability to interpret data and translate insights into action
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Proven ability to execute campaigns, not just ideate
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Comfortable running experiments and working in a test-and-learn environment
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Creative thinker who can come up with out-of-the-box ideas to reach new audiences
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Highly adaptable and comfortable in a fast-changing, ambiguous environment
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Strong ownership mindset and ability to work independently
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Experience with AI tools for marketing
Benefits
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Be a part of a pioneering global growth company
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Experience the excitement and learn from being part of an incredibly fast-growing young company
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Be pivotal in scaling the business by identifying smart solutions and partnering with tech at the heart of it
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Enjoy the agility and flexibility offered by a startup culture. A sociable, relaxed and friendly work environment
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We will help you make your mark. Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop
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Gain an inside perspective on the functioning of a venture-backed Fintech startup, backed by top VCs, learn day-to-day management and build functional expertise
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Build a platform that helps to make a very real difference in the world