[Hiring] Growth Marketing Specialist @Prodigy Finance Limited

Role Description

We are looking for a dynamic and data-driven Growth Marketing Specialist to help drive innovative acquisition strategies and increase loan application submissions. This role sits at the intersection of marketing, analytics, and experimentation.

• Drive Application Growth
  • Develop and execute strategies to increase loan applications across key markets
  • Identify new channels and opportunities to reach prospective students
• Experimentation & Innovation
  • Design, test, and scale innovative marketing campaigns (digital, partnerships, content, etc.)
  • Continuously experiment with new ideas and optimize based on performance
• Data-Driven Decision Making
  • Analyze funnel performance, campaign metrics, and user behaviour
  • Identify bottlenecks and opportunities to improve conversion rates
• Audience & Channel Expansion
  • Explore new ways to reach and engage target segments (students planning to study abroad)
  • Work on creative outreach strategies tailored to different geographies and personas
• Execution Excellence
  • Own end-to-end execution of campaigns - from concept to launch to optimization
  • Collaborate cross-functionally with content, product, and partnerships teams
• Performance Tracking
  • Monitor KPIs such as leads, applications, CAC, and conversion rates
  • Maintain a strong focus on ROI and scalable growth

Qualifications

• Bachelor’s degree or equivalent
• 2–5 years of experience in growth marketing, performance marketing, or a similar role
• Strong analytical mindset with the ability to interpret data and translate insights into action
• Proven ability to execute campaigns, not just ideate
• Comfortable running experiments and working in a test-and-learn environment
• Creative thinker who can come up with out-of-the-box ideas to reach new audiences
• Highly adaptable and comfortable in a fast-changing, ambiguous environment
• Strong ownership mindset and ability to work independently
• Experience with AI tools for marketing

Benefits

• Be a part of a pioneering global growth company
• Experience the excitement and learn from being part of an incredibly fast-growing young company
• Be pivotal in scaling the business by identifying smart solutions and partnering with tech at the heart of it
• Enjoy the agility and flexibility offered by a startup culture. A sociable, relaxed and friendly work environment
• We will help you make your mark. Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop
• Gain an inside perspective on the functioning of a venture-backed Fintech startup, backed by top VCs, learn day-to-day management and build functional expertise
• Build a platform that helps to make a very real difference in the world