[Hiring] Growth Marketing Specialist @9 Spokes

Role Description

9Spokes is looking for a Growth Marketing Specialist to own the day-to-day execution of our marketing engine in North America. Reporting to the Director of Sales and Marketing, you will be the hands-on operator behind our campaigns, events, and HubSpot activity — turning marketing strategy into pipeline outcomes.

This is a delivery-focused role for someone who enjoys being close to the detail. You will:

• Build and run the marketing automation that powers our funnel.
• Deliver the events and conferences that define our industry presence.
• Keep the measurement honest through reporting the business actually uses.
• Partner closely with our Content Marketing Specialist on campaign execution and distribution.
• Work alongside the Business Development Managers to turn marketing activity into pipeline.

Experience marketing into US financial institutions is helpful but not essential.

Qualifications

• 2–4 years’ experience in B2B SaaS marketing, ideally in a fintech, data, or analytics environment.
• Genuine hands-on HubSpot experience — building workflows, lead scoring, dashboards, and reports, not just operating a template.
• A track record of event execution with measurable outcomes, including pre-event promotion, on-site delivery, and post-event follow-up.
• Digital marketing capability across email, LinkedIn, paid, and webinar channels.
• Analytical mindset and comfort with reporting, attribution, and data-led decisions.
• Curiosity about competitive and market dynamics, and the ability to structure research into useful intelligence.
• Experience marketing into US banking, credit unions, or financial services is helpful but not essential.
• Familiarity with tools such as Google Analytics, SEMRush, Canva, or similar is a plus.
• Comfortable working across time zones in a globally distributed team headquartered in Auckland, New Zealand.
• Willing to travel as required for events and client meetings.
• Based in US Eastern or Central Time Zone; this is a remote role.

Requirements

• Build and maintain marketing automation workflows, lead scoring, and nurturing sequences that support acquisition and pipeline velocity.
• Manage the HubSpot CRM day to day — deals, pipeline stages, custom objects, and properties — keeping data accurate and actionable.
• Produce dashboards and reporting that close the loop between marketing activity and revenue outcomes.
• Keep the marketing database clean, well-segmented, and ready for use in campaigns.
• Deliver multi-channel growth campaigns end to end: email, LinkedIn, paid, webinars, and ABM sequences.
• Partner with the Content Marketing Specialist to deploy, amplify, and measure content across channels.
• Partner with the Business Development Managers on ABM and account-level campaign execution.
• Produce campaign assets and sales-facing collateral to support active opportunities.
• Plan and deliver 9Spokes’ presence at key industry conferences, expos, webinars, and virtual events.
• Manage pre-event promotion and registration through HubSpot, coordinate on-site or virtual execution, and deliver post-event follow-up automation.
• Work alongside the Business Development Managers on event logistics, meeting coordination, and lead capture.
• Own the operational detail so the team shows up prepared and follow-up lands on time.
• Track competitor activity, product moves, and pricing in US banking and credit union technology.
• Run win/loss interviews and gather buyer insights, structuring what we learn so it can be used by the Director and SLT.
• Surface market trends and buyer signals that should shape campaigns, content priorities, and proposition development.
• Manage 9Spokes’ social channels and maintain the website, keeping content fresh and aligned with live campaigns.
• Monitor engagement, respond to inbound signals, and feed leads into HubSpot for nurture and follow-up.
• Analyse campaign and event performance using HubSpot, Google Analytics, and other tools in the stack.
• Surface actionable insights and recommend adjustments to the Director of Sales and Marketing.

Benefits

• Remote work flexibility.
• Opportunity to work in a globally distributed team.
• Travel opportunities for events and client meetings.

Security Responsibilities

All 9Spokes staff have basic information security responsibilities that relate to the physical and virtual safety and security of 9Spokes-controlled information and must comply with the associated company policies and procedures.

As a 9Spokes employee you will be required to:

• Follow the 9Spokes policies and procedures applicable to your job function.
• Understand information security, including how to handle information, reporting risks and/or breaches, and how to support colleagues to do the same.