[Hiring] Growth Marketing Manager, AI Creative & Content Systems @Block

Role Description

The way growth marketing content gets made is fundamentally changing, and this role puts you at the center of that shift. Cash App is seeking a Growth Marketing Manager, AI Creative & Content Systems to own and scale the AI-powered creative and content engine behind one of the most recognized brands in fintech.

You'll design the systems that turn campaign strategy into production-ready paid creative, landing pages, and editorial content faster, smarter, and at a scale that wasn't possible a year ago. This isn't about adding AI to an existing process. It's about reimagining the process entirely: how creative gets briefed, built, tested, and optimized, with agentic AI at the center.

But systems are only as good as the output. You'll need a sharp eye for what makes creative work; the ability to look at an AI-generated ad or article and know instantly whether it's on-brand, compelling, and ready to ship. You'll be both the architect of the production engine and the editor-in-chief of what it produces, ensuring every asset meets Cash App's high bar for creative excellence.

Reporting to the Creative & Content Strategy Lead, you'll work at the intersection of growth marketing, content strategy, and AI systems, collaborating closely with creative strategists, growth marketers, designers, product managers, and engineering. If you've been waiting for a role where you get to build the future of marketing production from the ground up, this is it.

Qualifications

• 2+ years of experience in growth marketing, with a strong foundation in paid creative strategy, content strategy, or performance marketing.
• A sharp creative and editorial eye: you can evaluate visual design, ad copy, and long-form content with confidence.
• Strong writing and visual sensibility: capable of producing high-quality written content and evaluating visual creative.
• Demonstrated, hands-on experience building and deploying AI-powered workflows for creative or content production.
• Strong understanding of paid media creative best practices across major platforms.
• Experience designing and running structured creative testing programs.
• Experience developing content strategies that drive organic visibility, including an understanding of SEO fundamentals.
• Proven ability to collaborate cross-functionally with creative, design, product, and engineering teams.
• A builder mindset: comfortable prototyping new workflows and shipping MVPs before perfecting them.

Requirements

• Design, build, and maintain agentic AI workflows that generate paid creative assets, web landing pages, and editorial content at scale.
• Own the end-to-end creative and content production pipeline from brief development through AI-assisted generation, quality review, and deployment.
• Serve as the creative and editorial quality filter for all AI-generated output.
• Collaborate with creative strategists and growth marketers to translate campaign briefs into AI-generated creative variations.
• Design and execute structured creative testing frameworks to continuously improve paid creative performance.
• Analyze paid creative and organic content performance, connecting asset-level data to full-funnel metrics.
• Develop and execute content strategies that increase organic visibility and traffic through SEO and AI-enhanced search optimization.
• Establish quality standards, review processes, and governance frameworks for AI-generated content.

Benefits

• Remote work options.
• Medical insurance.
• Flexible time off.
• Retirement savings plans.
• Modern family planning options.