[Hiring] Growth Marketing Manager @Claritev

Role Description

As a Growth Marketing Manager, you will play a pivotal role in developing, executing, and optimizing end-to-end marketing strategies and programs with a focus on Account-Based Marketing (ABM). Your expertise will drive lead generation and growth strategies within the healthcare sector, particularly with payers. You will leverage your deep understanding of industry associations, publications, and market dynamics to create and implement effective marketing initiatives.

Qualifications

• Bachelor's degree in marketing, Communications, Business Administration, Healthcare Management, or a related field. Advanced degree or certifications in digital marketing or healthcare management is a plus; minimum high school diploma with 10+ years of experience in a related field.
• Minimum of 7 years of direct experience in growth marketing, with a strong focus on end-to-end marketing program management and ABM strategies. Proven track record in the healthcare industry, particularly in Health IT or data management.
• Advanced knowledge of digital marketing tools and platforms (e.g., Google Analytics, Salesforce.com, Demandbase and/or 6sense).
• Deep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders.
• Accountable for growth marketing tactics and budget disposition.
• Knowledge of industry associations, publications, and other key elements essential for lead generation activities within the healthcare sector.
• Strong analytical skills with the ability to interpret data and derive actionable insights in varying formats for diverse audiences.
• Exceptional communication and presentation skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Experienced in building marketing plans and Go-to-Market strategies from scratch.
• Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line.
• Experience in optimizing digital marketing program performance with recommendations and latest trends.
• Ferocious attention to detail.
• 10-20% travel.
• Required licensures, professional certifications, and/or Board certifications as applicable.
• Individual in this position must be able to work in a standard office environment which requires sitting and viewing monitor(s) for extended periods of time, operating standard office equipment such as, but not limited to, a keyboard, copier and telephone.

Requirements

• Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion.
• Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach.
• Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact.
• Create and collaborate with marketing colleagues on content assets, including but not limited to emails, ad copy, white papers, and case studies.
• Vendor management of third parties to support marketing asset development and ensure timelines.
• Self-direct campaign activity when needed including a hands-on approach to all execution.
• Identify and engage with key industry associations and publications to enhance lead generation efforts.
• Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
• Utilize a variety of digital and traditional marketing channels to reach and convert target audiences.
• Apply deep knowledge of Health IT and data management trends to shape marketing strategies and messaging.
• Stay abreast of industry developments, challenges, and opportunities to ensure relevant and timely marketing initiatives.
• Build and maintain relationships with industry influencers, thought leaders, and key stakeholders.
• Track, measure, and report on program performance and ROI, providing actionable insights and recommendations.
• Use analytics tools to evaluate the effectiveness of marketing efforts and make data-driven decisions.
• Prepare regular reports and presentations for senior management and other stakeholders.
• Work closely with cross-functional teams, including Sales/Account Management, Product Marketing, Digital and Creative teams, and Business Leaders to align marketing strategies with business objectives.
• Collaborate, coordinate, and communicate across disciplines and departments.
• Ensure compliance with HIPAA regulations and requirements.
• Demonstrate Company's Core Competencies and values held within.

Benefits

• Medical, dental and vision coverage with low deductible & copay.
• Life insurance.
• Short and long-term disability.
• Paid Parental Leave.
• 401(k) + match.
• Employee Stock Purchase Plan.
• Generous Paid Time Off – accrued based on years of service.
• 10 paid company holidays.
• Tuition reimbursement.
• Flexible Spending Account.
• Employee Assistance Program.
• Summer Hours.
• Sick time benefits – for eligible employees, one hour of sick time for every 30 hours worked, up to a maximum accrual of 40 hours per calendar year, unless the laws of the state in which the employee is located provide for more generous sick time benefits.

Company Description

Claritev is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status.