[Hiring] Growth Marketing Manager @Coverflex

Role Description

You'll own Coverflex's growth engine in Germany — building the acquisition machine that turns paid, outbound, and lifecycle channels into a consistent, scalable source of qualified pipeline.

Germany is a priority expansion market. There's no existing playbook to follow. Your job is to figure out what works, double down on it, and build a repeatable model that generates SQLs month after month — while keeping a close eye on funnel efficiency and ROI.

You’ll know you’re successful when, after 90 days, you’ve:

• Audited the current acquisition channels and defined a clear 3-to-6-month lead generation plan
• Launched at least one net-new channel or initiative with measurable early results
• Built a strong working rhythm with the local BDR and Sales teams
• Established your performance reporting baseline and are tracking against it weekly

How we’ll measure success:

• Main KPI 1: SQLs (Sales Qualified Leads) generated
• Main KPI 2: Leads generated via inbound and outbound channels
• Main KPI 3: Net new initiatives launched and revenue uplift attributed

Qualifications

• 5+ years in performance marketing, growth, or demand generation roles
• Proven experience running paid acquisition (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) and managing budgets for ROI
• Hands-on experience with lifecycle marketing and outbound growth programs
• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won
• Ownership mindset: you define the strategy, execute the plan, and own the numbers
• Always looking for first-mover advantages — new channels, tactics, hacks, experiments
• Fluent in German and English

Requirements

• Experience collaborating with Sales teams to improve acquisition-to-conversion rates
• Familiarity with B2B sales motion and pipeline qualification
• Detail-oriented approach to data, reporting, and experiment documentation

Benefits

• Base Salary: €50.000 - €65.000
• Equity: Yes – Stock Options under our Equity Incentive Plan
• Contract Type: Permanent

Manager & Team

Meet Your Manager

• Hiring Manager: Pedro Costa — Global Head of Growth
• Location: Portugal
• LinkedIn Profile: Pedro Costa

Profile Snapshot:

• Energy: Focused, driven by results and continuous learning
• Communication: Direct and efficient, mostly through Slack and quick huddles
• Feedback Style: Honest and straightforward

How to work with me - in the Manager's own words:

I want to see the best version of everyone on the team. To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets. I'm here to support and challenge you. As a manager, my question will always be: "What's blocking you from reaching X?" My goal is to help you remove those blockers and push you to succeed. Numbers-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct.

Your Team

• Pedro Costa - Head of Marketing (Germany) - your future manager
• Marketing Manager (Germany)
• Key Stakeholders:
• Max Feider, Head of International Expansion, Max Feider
• Nelson Ferreira, Growth Expansion Manager, Nelson Ferreira
• Head of Sales (Germany)
• Sales Team