[Hiring] Growth Marketing Manager @Route

Role Description

Route is looking for a Growth Marketing Manager who can own our external presence and make it impossible for ecommerce merchants to miss us. This role spans the full marketing spectrum, from brand storytelling to performance campaigns and you'll have real influence over which channels Route invests in. You'll support brand and product initiatives through written blog posts, customer stories, and product release notes, drive demand through paid ad campaigns on Google and LinkedIn, build our social presence, optimize our brand presence in places like the Shopify App Store and G2 listings, and explore emerging channels we haven't tapped yet. You'll create the content, build the plans, and execute them. If you want ownership, variety, and the chance to shape a growing brand's marketing engine from nearly the ground floor, this is it.

What you’ll do

• Own Route's external channel strategy end to end.
• Identify, prioritize, and execute across the channels that will drive the most awareness and qualified interest (owned, paid search, social, content, marketplace listings, and beyond).
• Create high-quality content across formats, such as blog posts, product release notes, newsroom updates, ad copy, landing pages, and listing copy for platforms like the Shopify App Store and G2.
• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and other channels, optimizing toward MQLs and pipeline contribution.
• Build and grow Route's organic social presence, starting with LinkedIn, with an eye toward testing new platforms.
• Develop and maintain Route's presence on third-party review and marketplace platforms, ensuring our positioning is sharp and our listings drive consideration.
• Collaborate with Product Marketing to turn product launches, customer wins, and company news into campaigns that generate real momentum.
• Build a culture of measurement and learning into operational execution, running A/B tests across channels, landing pages, creative, and messaging.
• Monitor, analyze, and report on campaign and channel performance.
• Stay current on growth marketing trends, tools, and tactics while leveraging AI and new ideas to maximize effectiveness.

Qualifications

• 4+ years of growth or performance marketing experience, ideally in B2B SaaS or B2C ecommerce.
• Hands-on content creation experience, you've written blog posts, ad copy, landing pages, or similar.
• Familiarization with running paid campaigns across channels like Google Ads and LinkedIn.
• Comfort operating across the full funnel, able to write a brand-building thought leadership piece and a high-converting ad in the same afternoon.
• Fluent in analytical campaign reporting, attribution, and can translate data into clear recommendations for stakeholders.
• Familiarity with marketing and revenue tools such as HubSpot, Salesforce, Google Analytics, Bizible or Adobe Marketing Cloud, and paid ad platforms.
• Self-directed and resourceful.
• Excellent written communication.

Benefits

• 100% of health insurance premiums on a $0 deductible plan for you and your family.
• Remote or hybrid work arrangements.
• Unlimited PTO.
• 401k matching.
• Formalized growth opportunities.
• Learning & development.
• DEI programs & events.
• And so much more.

Pay Transparency

• Nationwide: $129,000 - $137,000
• Los Angeles: $135,000 - $143,000
• San Francisco: $166,000 - $176,000
• New York: $163,000 - $172,000