[Hiring] Growth Marketing Manager @Valsoft Corporation

Role Description

We’re looking for a creative, data-driven, and results-oriented Growth Marketing Manager to drive measurable business growth across the core collectionHQ product suite. This role is focused on generating and accelerating sales pipeline through high-impact marketing strategies, with content creation at the heart of success.

• Own the development and execution of growth initiatives across multiple channels.
• Use data, experimentation, and continuous optimisation to increase brand awareness, engagement, and revenue.
• Work closely with a Go-To-Market (GTM) Engineer to maximise sales pipeline growth.
• Present the marketing strategy to key stakeholders and demonstrate clear ROI across all marketing activities, including events.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4+ years of marketing experience.
• Proven experience driving pipeline growth.
• Strong understanding of digital marketing and demand generation.
• Experience creating high-performing written and visual content.
• Hands-on experience with AI marketing tools.
• Strong ability to refine and elevate AI-generated outputs.
• Excellent communication and storytelling skills.
• Proficient with marketing tools (Google Analytics, HubSpot, etc.).
• Experience working with GTM or growth teams.

Requirements

• Own and execute the marketing strategy, working in close partnership with the GTM Engineer to drive pipeline growth and revenue impact.
• Define and refine target audiences and ideal customer profiles (ICP) to improve campaign effectiveness and pipeline quality.
• Build and optimise demand generation programs across the full funnel, from awareness through to revenue.
• Lead AI-enabled content creation across written and visual formats.
• Collaborate with product and customer teams to develop compelling, high-performing messaging and content.
• Manage and optimise marketing channels (website, social, email, paid media) to maximise pipeline contribution.
• Manage and execute the marketing strategy for national and international trade shows.
• Analyse campaign and funnel performance and own reporting on marketing contribution to pipeline and ROI.
• Establish and optimise attribution models to understand channel and campaign contribution to pipeline and revenue.
• Own alignment with sales to optimise lead quality, conversion rates, and pipeline progression.

Benefits

• Entrepreneurial Energy: No two days look the same — you’ll work on meaningful problems with real business impact.
• High Autonomy, High Impact: Own your work from Day 1 in a team that trusts you to deliver.
• Serious Career Growth: Build your path within a growing global software portfolio.
• Learning-Driven Culture: Continuous improvement mindset across product, process, and people.
• Global Reach, Local Impact: Work with customers and teams across the UK, North America, Europe, and beyond.