[Hiring] Growth Marketing Manager @Care Access

Role Description

The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. This role requires a blend of technical expertise, UX/UI knowledge, and data-driven decision-making to optimize our digital experiences, improve search performance, and drive conversions across our platforms.

If you have a passion for technical marketing, SEO, website performance, and digital usability, and love working in a fast-paced, mission-driven environment, we’d love to hear from you!

How You'll Make An Impact

• SEO & Digital Optimization
  • Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements).
  • Conduct site audits and provide recommendations to enhance organic search rankings and user engagement.
  • Implement A/B testing and UX improvements to optimize conversion rates and reduce friction.
• Technical Implementation & Website Management
  • Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.).
  • Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates).
  • Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio).
  • Oversee schema markup, metadata optimization, and internal linking strategies.
• Data-Driven Growth & Reporting
  • Build dashboards and reports to track SEO performance, website engagement, and conversion rates.
  • Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility.
  • Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies.
• Collaboration & Strategy
  • Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices.
  • Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions.
  • Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices).
  • Turn participant feedback into actionable improvements.
  • Other ad hoc responsibilities / projects as the need arises.

Qualifications

• Experienced in SEO & digital growth – You have 5+ years of experience in SEO, technical marketing, and digital user experience.
• Technically proficient – You’re comfortable using HTML, CSS, and JavaScript.
• Data-driven & analytical – You have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools.
• User-focused – You understand UX/UI principles and how to design intuitive, high-converting digital experiences.
• A problem solver – You excel at diagnosing website issues, optimizing performance, and improving conversion pathways.
• Collaborative – You can work across teams, bridging the gap between marketing, developers, and content creators.
• Detail-oriented & strategic – You see the big picture but also execute with precision.

Requirements

• Minimum education: Bachelor’s degree in Marketing or a similar field.

Benefits

• Paid Time Off (PTO) and Company Paid Holidays.
• 100% Employer paid medical, dental, and vision insurance plan options.
• Health Savings Account and Flexible Spending Accounts.
• Bi-weekly HSA employer contribution.
• Company paid Short-Term Disability and Long-Term Disability.
• 401(k) Retirement Plan, with Company Match.