[Hiring] Growth Marketing Manager @Buynomics

Role Description

We are looking for a Senior Growth Manager who takes full ownership of our demand generation engine, including budget and performance, and drives it to the next level. You are not starting from scratch: there is a proven system in place. Your job is to take ownership of it, evolve it strategically, and push it significantly further.

In this role, you will own full-funnel growth across paid and organic channels, with a strong focus on performance, experimentation, and revenue impact. You will go beyond channel execution, connecting campaigns, messaging, targeting, budget allocation, and funnel performance to drive measurable business outcomes.

This is a senior role with real accountability and real ownership. It is ideal for someone who combines strategic thinking with hands-on execution, thrives in a fast-paced environment, and wants to make a direct, visible impact on growth in an enterprise B2B SaaS context. You will report directly to the Marketing Director and work alongside a Marketing Operations Associate as part of the Growth team.

Growth & Channel Strategy

• Own demand generation strategy for enterprise accounts across the full buying journey, from activation to expansion: channel mix, budget allocation, experimentation roadmap, and performance targets
• Lead multi-channel execution across paid (LinkedIn Ads, search, social) and organic (email, SEO, AEO), testing, learning, and scaling what works
• Set audience segmentation strategy and targeting logic for enterprise B2B accounts

Pipeline Ownership

• Own pipeline generation targets in close partnership with Business Development, Sales, and RevOps, taking full accountability for the numbers
• Design nurture programs across long B2B sales cycles and drive expansion within existing accounts through targeted re-engagement campaigns
• Optimize conversion flows from first touch to closed-won, reducing friction at every stage of the funnel
• Own attribution, reporting, and pipeline forecasting; track CPSQL and conversion rates, and turn data into decisions

Marketing Operations & AI

• Own and scale the automated marketing engine: HubSpot/Salesforce workflows, account prioritization logic, and clean data infrastructure
• Apply AI pragmatically across the growth stack (enrichment, segmentation, personalization, and testing) to move faster and at greater scale

Qualifications

• 5+ years in B2B growth or demand generation, ideally in SaaS or a fast-moving startup
• Strong hands-on experience with LinkedIn Ads (must-have) and a track record of driving pipeline, not just leads
• Experience owning a demand generation budget with accountability for pipeline outcomes
• A systems thinker: you can map a funnel, spot the bottleneck, and fix it
• Strong analytical skills, comfortable with attribution models, cohort analysis, and pipeline forecasting
• Hands-on experience with HubSpot and/or Salesforce
• Practical experience with AI-assisted workflows
• You move fast, take ownership, and don’t wait to be told what to do
• Fluent in English (C1 or higher), written and spoken

Benefits

• Dynamic Environment: Join a truly international and diverse team where your ideas matter.
• Flexible Work Model: Enjoy a remote setup with offices located in Cologne.
• Learning Budget: Take advantage of our employee development and education budget to enhance your skills.
• Local Language Classes: Participate in language lessons to support your integration and personal development.
• Urban Sports Club Membership
• Deutschlandticket
• Personal and professional growth opportunities
• Regular company events