[Hiring] Growth Marketing Lead, Integrated Marketing @Airbnb

Role Description

As a key member of the fast-growing Hotels & Luxe Integrated Growth Marketing pod, you will:

• Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth.
• Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact.
• Thrive in a culture that prizes creativity, data-driven decisions, and a “Host-like” approach to teamwork—always helpful, always inclusive.

Reporting to the Director of Integrated Growth Marketing, you will architect and execute growth programs that accelerate bookings and revenue for Airbnb’s Hotels & Luxe categories. You will:

• Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS.
• Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs.
• Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience.
• Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact.

A typical day includes:

• Leading regular stand-ups with channel leads to review performance and reprioritize growth levers.
• Deep-diving into growth marketing trends; using insights to influence business, product, supply, and other xfn partners.
• Crafting data-backed recommendations for budget shifts or incremental investment based on ROAS and payback.
• Scoping and socializing new growth opportunities that connect brand storytelling with performance channels.
• Brainstorming with paid and owned-channel teams on how to surface Luxe and Hotel inventory to high-value audiences across all marketing surfaces.
• Evangelizing results and next steps to senior leadership - highlighting where to scale and where to pause.

Qualifications

• Bachelor's degree or equivalent combination of education and progressive experience.
• 9+ years in growth or performance marketing for consumer products; marketplace or travel experience preferred.
• Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals.
• Fluency in experimentation design, incrementality measurement, and channel attribution.
• Strategic storyteller who influences cross-functional leaders without direct authority.
• Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences.
• Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution.
• Remote-friendly (PST working hours) with quarterly travel for off-sites and market visits.
• Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations.

Location

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity.

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected] . Please include your full name, the role you’re applying for, and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Benefits

• Base pay range: $160,000 — $200,000 USD.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.