[Hiring] Growth Marketing Lead @Nabla

Role Description

Nabla is growing fast and we’re just getting started. To keep up the momentum, we’re looking for a Growth Marketing Lead to join our team and lead marketing efforts that will first focus on Mid-Market segment: large physicians groups up to 400 providers, then expand into Enterprise and other verticals. Your mission: attract new customers, improve every step of their journey, and help steer our strategy with sharp, data-driven insights.

• Take full ownership of our core marketing channels from paid acquisition to email nurture to integrated campaigns.
• Generate qualified leads, speed up our sales pipeline, and help more clinicians discover how Nabla is changing the way they work.
• Run experiments, launch and optimize campaigns, test new angles, analyze results, and move fast.
• Report and work directly with our VP Marketing alongside the rest of the Marketing team.
• Collaborate with the Mid-Market Sales team to ensure marketing and growth efforts are aligned with field priorities.
• Partner with Customer Success to strengthen retention and scale referrals through smart, simple programs.

Responsibilities

• Lead and execute digital-first programs that attract, convert, and nurture leads through the customer journey.
• Set up and scale our email marketing from scratch, including onboarding, re-engagement, and nurture flows.
• Launch, manage, and continuously improve performance campaigns on social media and search platforms.
• Design and grow targeted ABM programs to connect with decision-makers in our highest-value accounts.
• Collaborate with design and content teams to create high-converting ad creatives, landing pages, and email assets.
• Orchestrate integrated marketing campaigns around product launches, events, and key initiatives.
• Run A/B tests and experiments to optimize conversion across ads, landing pages, and emails.
• Own growth analytics and campaign performance tracking key metrics (CAC, CPL, ROAS, LTV, etc.).
• Dig deep into data, market trends, and customer insights to uncover fresh growth opportunities.
• Work hand in hand with sales, customer success, and the rest of the marketing team to align on strategy.

Qualifications

• 5–8 years of experience in growth, performance, or campaign marketing in B2B SaaS or digital health.
• Hands-on and strategic marketer with deep experience in marketing automation platforms (Hubspot, Marketo, Pardot, Mailchimp) and CRM systems such as Salesforce.
• Strong understanding of lead generation strategies, conversion optimization, and pipeline attribution.
• Ability to analyze data and translate insights into actionable strategies.
• A self-starter mentality with strong initiative and a proven ability to thrive in fast-paced environments.
• Excellent communication, project management, and collaboration skills.
• Team player who collaborates seamlessly with Sales, Marketing, Customer Success, and external partners.
• Comfortable in a fast-moving startup environment where scrappiness, speed, and ownership are key.
• Bonus: Experience marketing to healthcare providers or enterprise health systems.

Interview Process

• Hiring Manager Review & Screening (30 min)
• Second Interview (30 min) – Discussion with our Brand Marketing team.
• Third Interview (30 min) – Conversations with senior leadership.
• Case Study (45 min) – Presentation and debrief with the panel.
• Final Cultural & Fit Interview (1 hour)

Benefits

• Competitive salary and stock options.
• 100% individual coverage for Medical, Dental, and Vision insurance.
• Unlimited paid time off and 11 national holidays.
• Unlimited sick leave.
• Paid leave for new parents.
• $1,500 to purchase home office equipment.
• Full ownership of your time and schedule.