[Hiring] Growth Marketing & Enrollment Coordinator @Yokly

Role Description

We’re hiring a Growth Marketing & Enrollment Coordinator to own our inquiry → trial → enrollment pipeline, including paid social campaigns, CRM automation (GoHighLevel), and follow-up communications. This role blends growth execution with operational discipline—so marketing reflects real capacity, real parent pain points, and a premium customer experience.

• Faster lead response times and clean pipeline tracking
• Increased qualified inquiries and improved conversion (lead→trial, trial→enroll)
• Consistent, brand-aligned parent communication throughout enrollment
• Reliable reporting and monthly optimization recommendations

What You’ll Do:

• A) Growth Marketing (Primary)
  • Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting
  • Run structured experiments (audiences, creatives, offers, landing/lead flows)
  • Maintain a simple monthly marketing calendar aligned to enrollment targets
  • Coordinate creative needs with the team (briefs, asset requests, messaging angles)
• B) CRM + Enrollment Communications (Primary)
  • Own lead follow-up cadence via email/SMS/calls and ensure response speed
  • Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs)
  • Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs
  • Use warm, clear, professional English aligned to Cadenza’s brand voice
• C) Enrollment Ops Support (Secondary — tied to growth only)
  • Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking
  • Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace)
• D) Projects / Continuous Improvement
  • Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements)
  • Produce weekly snapshots + a monthly performance review with clear next actions

What Success Looks Like (First 90 Days):

• Launch/optimize 2–4 paid campaign tests with clear reporting and learnings
• Implement or improve core GoHighLevel sequences (new lead nurture, trial reminders, reactivation)
• Improve pipeline visibility: every lead has a status + next step
• Deliver a monthly report covering: inquiries, lead→trial, trial→enroll, response time, top learnings and next tests

Qualifications

• 2+ years in growth marketing, marketing ops, enrollment/sales ops, or CRM-driven marketing
• Hands-on paid social experience (Meta preferred)
• Strong written/spoken English and high attention to detail
• Highly organized and reliable (can manage a pipeline + deadlines + SOPs)
• Comfortable working in a high-standards environment with feedback and approvals on key campaigns/messages

Nice-to Haves

• GoHighLevel experience
• Education/family services business experience
• Copywriting + basic creative coordination
• Understanding of music education (bonus)