[Hiring] Growth Marketer (Creator & Performance Specialist) @Unpack Holdings Limited

Role Description

We are looking for a data-driven Growth Marketer who views creators not just as a brand awareness tool, but as a high-velocity performance marketing channel. Your mission is to weaponize our creator ecosystem to drive hyper-growth, user acquisition, and measurable revenue. This is not a traditional PR or talent management role; you will combine performance analytics, conversion rate optimization (CRO), and strategic relationship-building to build scalable acquisition loops. You are equally comfortable diving deep into data attribution models, A/B testing referral incentives, and speaking the language of gaming and streaming creators to unlock their audience's potential. We value execution, a scientific approach to growth, and absolute ownership. If you know how to turn creator traffic into sustainable, long-term user retention, we want you on our team.

Key Responsibilities

• Performance-Driven Growth Strategy: Design, execute, and scale creator-led marketing campaigns with a strict focus on performance metrics like ROAS, CAC, conversion rates, and retention.
• Funnel Optimization & A/B Testing: Optimize the landing pages, onboarding flows, and unique referral hooks that creator audiences use to maximize conversion from view to active user.
• Data Analytics & Attribution: Track, analyze, and report on campaign performance. Dive into attribution data to figure out which creators, platforms, and content formats drive the highest LTV (Lifetime Value) users.
• Creator Incentive Architecture: Structure and iterate on performance-based compensation models, affiliate structures, and milestone rewards that incentivize creators to actively promote our platform.
• Scalable Campaign Operations: Move away from manual one-off deals. Build systems, automated workflows, and CRM pipelines that allow us to manage and track dozens of creator growth campaigns simultaneously.
• Cross-Functional Collaboration: Partner with the Product and Engineering teams to build growth loops directly into the product (e.g., custom referral tools, creator-specific perks).
• The Growth Mindset: Proven experience running performance marketing or growth campaigns—specifically leveraging creators, affiliates, or influencers to hit hard acquisition targets.
• Data & Analytics Rigor: Highly proficient with growth analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, or CRM tracking software). You live in spreadsheets and make decisions based on data, not gut feelings.
• Conversion Rate Expertise: Strong understanding of consumer behavior, funnel mechanics, landing page optimization, and growth loops.
• Cultural Fluency: A deep understanding of modern creator dynamics, streaming platforms (Twitch, YouTube, Kick), gaming/eSports culture, or Web3 communities.
• High Operational Discipline: Ability to run a structured, highly organized marketing pipeline without letting details slip through the cracks.

Qualifications

• Experience working with performance-based affiliate networks or influencer marketing platforms.
• Experience in gaming, gambling, entertainment, or highly viral consumer-facing digital products.
• Understanding of paid acquisition (Meta, Google, TikTok Ads) and how it can be used to amplify organic creator content.

Benefits

• High-Impact Ownership: You'll play a direct role in helping creators grow while influencing the underlying strategy behind a rapidly expanding creator ecosystem.
• Work at the Center of the Creator Economy: Collaborate daily with creators, communities, and internal teams that are actively shaping the future of digital entertainment and online engagement.
• Freedom to Execute: We value initiative and trust people to own outcomes. You'll have the complete autonomy to identify opportunities, solve problems, and drive improvements.
• Build Alongside Ambitious Teammates: Join a distributed team that values curiosity, speed, and continuous improvement. We move quickly, support each other, and focus relentlessly on execution.
• Long-Term Growth: As the company scales, there will be significant opportunities to expand your scope, develop new skills, and grow your career with us.