Role Description
As a Growth Marketer at Pogo, you'll join our paid acquisition team and run paid for our consumer mobile app - across digital. Specifically, you will:
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Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
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Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork.
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Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut.
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Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution.
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Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization.
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Test, iterate, and scale what works.
Qualifications
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Likely 3β6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar.
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Strong technical chops on mobile app marketing. MMPs, attribution, SKAdNetwork - you've done the work, not just managed someone who has.
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You've run multiple paid channels. Strong POV on what works where and how budget should move.
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You back every spend decision with data. CAC, ROAS, LTV, payback, attribution - you have the rigor to defend your calls.
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You've worked at a fast-growing organization with real ownership.
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You actively use AI tools in your workflows.
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Bonus: mobile gaming background; out-of-home or direct mail experience.
Benefits
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Own paid acquisition across multiple channels for a well-loved consumer app (4.8 stars across 130K reviews).
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Have real influence over budget and strategy.
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Move quickly and experiment often.
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Partner closely with product, data, and creative teams.
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Operate with strong data advantages.
Why you might not be excited about us
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This is not a pure βmedia buyerβ role.
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We care deeply about efficiency and accountability.
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Things change quickly.
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You'll need to thrive with autonomy.
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We expect more than 9 to 5 - raw hours make an impact at our current stage.