[Hiring] Growth Marketer @Basement Kings USA

Role Description

You're not optimizing one landing page. You're helping build the customer acquisition machine for an entire portfolio of foundation repair and waterproofing companies — multiple brands, a dozen markets, and real budget to deploy.

What Your Week May Look Like:

• Monday: Review weekend lead volume across all brands. Spot the market where CPL spiked and reallocate budget before lunch.
• Tuesday: Launch a new LSA campaign for the Virginia market. A/B test ad creative for Cleveland. Write landing page copy for a spring campaign.
• Wednesday: Debate whether to shift $10K from direct mail to CTV. Make the call, move the money.
• Thursday: Coordinate a photo shoot with the onsite crew — real technicians, real basements, real work. Review SEO rankings across all four GMB profiles.
• Friday: Pull the weekly dashboard. Flag what's working, kill what isn't, plan next week's tests.

Where You'll Contribute:

• Acquisition — End-to-end lead generation across all brands. Paid media (Google Ads, LSA, CTV/OTT), local SEO, direct mail, and everything in between. You plan it, launch it, optimize it.
• Analytics — KPIs that matter: CPL, Cost per Booked Appointment, Revenue per Lead. You build the dashboards, allocate the budget, and make the calls based on data — not gut feel.
• Brand & Content — Content strategy, organic social, creative production across four distinct brand identities. You write the ad copy, coordinate the shoots, and keep four brands feeling like themselves.
• Vendor & Ops — Each brand comes with their own agencies and vendors. You'll work with them in a unified marketing stack that runs without you micromanaging it.

Qualifications

• 2-4+ years in growth marketing or demand gen with measurable results and real budget accountability
• Proven multi-channel paid media management (Google Ads, Meta, LSA) — you've spent real money and can show what it returned
• Hands-on local SEO and Google Business Profile optimization
• Strong GA4, Ads Manager, and reporting/BI tool proficiency
• You write compelling copy — ad creative, emails, landing pages — not just briefs for someone else to write
• Strong skills with the modern AI-first marketing tech stack

Requirements

• Home services marketing experience (foundation repair, waterproofing, HVAC, roofing, plumbing)
• Multi-location business experience
• CTV/OTT, direct mail, or offline media familiarity
• CRM experience (ServiceTitan, HubSpot, or similar)
• You've built campaigns from scratch, not just optimized what someone else built

Benefits

• Base salary
• Remote-first with flexibility
• Opportunity to grow as Basement Kings scales — we're actively acquiring and your work directly fuels that growth
• Unlimited Paid Time Off
• 6 paid company holidays
• Medical Dental & Vision coverage available after 60 days (see Summary Plan Description for details)
• $25,000 Life Insurance policy
• 401k eligibility after six months with matching (100% of your first 1% and 50% of your next 5%)