[Hiring] Growth Manager, PLG, Community & Lead Generation @Forest Admin

Role Description

You own growth at Forest. Not “growth marketing.” Growth. Pipeline, community, distribution, presence.

You work with the CRO, the Head of Marketing (content & websites), the GTM Lead (pipeline coordination), and senior freelancers. The Head of Marketing produces long-form content. You distribute it, create native social content, build communities, and generate leads.

• MCP & Skills distribution (30%)
  • Distribute Forest’s MCP Server and Skills across 15+ channels: Anthropic Connectors, mcp.so, Smithery, Claude Desktop, npm, GitHub.
  • Design the PLG flywheel: developer discovers a Skill, uses it standalone, Skill references Forest, signs up for a free plan, agent runs workflows, hits limits, upgrades to paid.
  • Prototype new Skills, test distribution channels, and measure what converts.
  • Act as the bridge between product and market on everything agentic.
• Lead generation & pipeline contribution (25%)
  • Generate 50+ MQLs/month from community, content, social, and MCP distribution combined.
  • Build attribution tracking: which channel generates which lead, which lead converts.
  • Create lead magnets (reports, benchmarks, interactive tools, compliance templates).
  • Coordinate with the GTM Lead on MQL to SQL conversion.
  • Run nurturing campaigns via Customer.io on inbound leads.
  • Target: 40% of total pipeline attributable to Growth within 12 months.
• Twitter/X & social presence (20%)
  • Launch and grow Forest’s presence on Twitter/X with daily engagement.
  • Build the CRO’s personal brand on Twitter/LinkedIn: ghostwriting, threads, strategic engagement.
  • Create native content (hot takes, market reactions, short demos, memes, compliance commentary).
  • Engage actively with the fintech/compliance/AI ecosystem across social channels.
  • Target: Forest visible on Twitter/X within 30 days. 5K+ followers in 6 months.
• Community building, “AI Regulated Ops” (15%)
  • Create and grow the “AI Regulated Ops” community on Slack or Discord.
  • Seed it with clients (Qonto, Swan, Melio), partners (Sardine, Chainalysis), and compliance influencers.
  • Organize a monthly webinar/live demo with clients and partners.
  • Target: 500 members in 90 days, 20% qualified prospects.
• Product Hunt, HackerNews, Reddit & LLM referencing (10%)
  • Plan and execute the Product Hunt re-launch with the new positioning.
  • Organic Reddit presence: r/compliance, r/fintech, r/RegTech.
  • HackerNews campaigns for key launches (Forest Agent, MCP connectors, Skills).
  • LLM referencing: Forest should appear when a CTO asks Claude “compliance ops platform.”
  • Make that happen through G2, Capterra, Crunchbase, comparison pages.
  • Target: Product Hunt Top 5. Forest referenced in LLMs within 90 days.

Company Description